A study on the factors affecting the quality management activities of abode brick enterprises in Mekong delta

Ha Thi Thanh Tuyen, Luu Ba Hoa, Dang Thanh Son/ MICA 2018 Proceedings  
International Conference on Marketing in the Connected Age (MICA-2018), October 6th, 2018  
Danang City, Vietnam  
A Study on the Factors Affecting the Quality Management  
Activities of Abode Brick Enterprises in Mekong Delta  
Ha Thi Thanh Tuyena*, Luu Ba Hoaa, Dang Thanh Sona  
aKien Giang University, Kien Giang Province, Vietnam  
A B S T R A C T  
The purpose of this paper is to analyse the factors affecting quality management implementation in the adode  
brick enterprises in Mekong Delta. To address quality problems and their associated costs, there are 151  
branch managers were selected as viable, it was determined that sufficient information could be found in order  
to meet the research objectives. From the fundamental of this study, this will be key to the strategy for the  
forthcoming years. To accomplish these objectives, the data were calibrated by Cronbach's Alpha and EFA,  
combined with multiple linear regression. Analysis results showed that there are 4 factors affecting of quality  
management including: (1) Commitment to quality management activities; (2) Involvement of employee; (3)  
Quality Management; (4) Competitiveness. Also it showed that commitment to quality management activity is  
very important for implementing quality management in any company.  
Keywords: Mekong Delta; adobe bricks; quality management  
1. Introduction  
Construction has an important role in the development of every country, it is vital for growth on  
industrialization, urbanization. Vietnam have never before developed in construction than now, and will be  
continuous growth up more in future. As we know construction is a worldwide activity with many special  
characteristics and it includes projects of dramatically different types, sizes and complexities. Following the  
developing of the build projects, material is input resources which most investors concentrated on, the material  
can from a lot of sources like cement, steel, brick, sand, etc. According to Ministry in construction (2015),  
Vietnam has been used 30 billion of bricks, and will keep going to spend 42 billion of bricks in 2020. The Prime  
Minister of the Socialist Republic of Vietnam has accepted the project “Increasing to manufacture and using  
adobe brick in Vietnam”, the UNDP also have awarded this project with total construction investment amount is  
38,880,000 USD, and it will be practicing in the next 5 years. Generally, this project will help not only in  
expanding the factory which make adobe brick small and medium enterprises, but it also increases its market  
share in construction. Although having a potential manufacture and develop adobe bricks in Vietnam, supply  
chain management still is the current lack in adobe brick enterprises in Mekong Delta. Therefore, the study “A  
study on the factors affecting the quality management activities of abode brick enterprises in Mekong  
Delta” is essential to analyzing and finding which factors can affect to companies’ performance from its input to  
output. From the fundamental of this study, this will be key to strategy for the forthcoming years.  
2. Research methodology  
* Corresponding author. E-mail address: [email protected]  
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2.1. Theoretical basis  
2.1.1. Quality  
To understanding the role of quality, we turn to the 1920s when a comprehensive quality movement is  
launched by Walter Shewhart Bell Laboratories, he also invent the SPC instrument for measuring the change  
quantity of products. Then, two of his students including W. Edwards Deming and Joseph Juran were developing  
the SPC tool in the US. Until 1951 the comprehensive quality control concept of W. Edwards Deming is  
completely accepted by American businesses and it is well received in Japan.  
Up until the 1980s, quality issues are considered by businesses in the United States as it have made  
significant contribution to the success of the growth and dominance the economy. Joseph argues that quality is  
the product's ability to response to customers, and it also provides for satisfaction . Then, he is a men who has  
been inspired Bill Smith to invent a six-sigma quality process at Motorola - an improvement system and  
eliminated defects as well. This is considered an effective tool to measuring, analyzing and controlling the output  
of the production process to minimize defects and defective products.  
In 1979, Crosby stated "Doing it right the first time". According to him, quality satisfy to requirements or  
quality is no defects [3]; Quality is the ability of a product or service response to anticipated functions, and  
without adverse effects. It can be said that the concepts of quality are emphasized to limit errors in the  
production process to create perfect products to satisfy customer demand. This topic is focus on the production  
process from raw materials to output to minimize defect products and more complete products.  
2.1.2. Quality management  
2.1.2.1. The concepts of quality management  
Quality management is the application of methods, procedures and scientific and technical knowledge to  
ensure that products are or will be produced in accordance with design requirements or the economic contract to  
achieve the highest economic and technical efficiency. Quality management also is a unified system, the efficient  
of various parts in organization which have a responsible for implementing quality parameters, maintaining and  
enhancing quality levels, and satisfying the needs from consumers. Quality management means research, design,  
produce and maintain the quality of products that have to satisfy the consumers’ demand. Quality management is  
a systematic means to ensuring the respect for all components in an operational plan, however, without  
emphasizing to consumer satisfaction [3].  
2.1.2.2. Some quality management methods  
In construction, TQM (Total Quality Management) concern projects which have been developed to  
improve and maintain the quality over a longer period of time. TQM prevents the occurrence of defects, quality  
problems from the beginning. Using statistical techniques and management skills to examine and monitor factors  
which can affect to occurrence of defects in production system from research stage, design, supply and other  
services which related to the process of quality formation. ISO (International Organization for Standardization)  
is a quality assurance system throughout the design, manufacture, installation, service standardization and  
thorough documentation. The ISO system helps businesses to improve their management to overcomes the  
differences in standards, cross-country business practices, avoids to repeat testing and reduces costs commerce.  
GMP (Good Manufacturing Practice): there are some regulations, the activities will be complied with the  
quality and hygiene requirements. GHP (Good Hygiene Practice): There are the regulations, the activities to get  
the hygiene requirements. HACCP (H: Harzard; C: Control; P: Point): is a system analyzing hazard and critical  
control point. At all stages of production always analyze the hazards that may affect to the products, and control  
those hazards at critical / necessary points.  
Just In Time Theory - JIT (1970): A system was designed to eliminate the wasting in an organization.  
Waste is anything that does not directly add value to product, especially time wasting, which will affect to  
quality and increase costs. JIT also raised the issue of improving quality, reducing inventory and providing  
maximum momentum to tackle the problem of production and consumption in time.  
2.1.2.3. Some principles and models of quality management  
The rapid growth of industry along with the 21st century technological advancement is an excellence  
development in creating the quality awareness which has gained significant acceptance in construction process.  
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As the report by [3] has outlined some key principles for a successful quality improvement programs, including:  
involving management, controlling quality management responsibility, cognitiving in staffs, education, reducing  
the costs of quality (cost of preventions, cost of failures), emphasizing on prevention rather than testing after  
having problems, solving problems in the first time and without mistakes. [9] argues that extending quality  
management beyond the product including after-sales service, quality management, quality of the individual and  
the company itself; He claimed that the success of a company is highly dependent on quality improvement, and  
this was a never-ending task.  
Commitment to continuous improvement can ensure that people will never stop learning; He has  
advocated employee involvement as the key to the successful implementation of quality management totally, the  
quality circles is an important means of achieving it, and he also has emphasized the importance of education,  
and said that the quality would started and ended by itself. [6] has offered a holistic approach to quality  
management that involving the creation of a collaborative and learning organization system has facilitated the  
implementation of management processes, resulting to continuous improvement of processes, products and  
services, as well as the fulfillment of employees, both of it always have an important role for customer  
satisfaction and the survival of company. According to Abdullah and Tari (2012) have demonstrated that quality  
management is influenced by six factors: (1) Management commitment has a strong impact on quality  
management and this factor has been shown to influence quality management by other studies ([13]; [20]; [15];  
[20]; [2]; [11]); (2) Customer focus has some cons in quality management, and this is also substantiated by other  
studies ([17]; [13]); (3) Employee involvement also has function on quality management and this has been  
demonstrated by several studies ([17]; [13]; [4]); (4) Training and education have made significant impact on  
quality management and it has been presented in some studies ([17]; [4]; [12]; [19]; [1]); (5) Reward and  
recognition have been demonstrated in [13]; (6) Supplier relationship has advantages on quality management and  
this has been demonstrated by some studies ([13]; [7]).  
2.2 Conceptual Framework  
In this study, dependent variable is Quality management while independent variables are the factors  
which can influence to quality management activities which are:  
(1) Management commitment;  
(2) Customer focus;  
(3) Employee participation;  
(4) Training and education;  
(5) Reward and recognition;  
(6) Relationship with the supplier  
The variables and their relationship are as shown in Figure 1.  
Independent Variables  
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Management commitment:  
. Leadership  
. Resources  
. Support  
. Management Involvement  
Customer focus:  
. Demand  
Dependent Variable  
. Research  
. Improve  
Quality management:  
. Effective  
. Benefit  
Employee participation:  
. Aware  
. Work environment  
. Resources  
Training and education:  
. Relevance of Training  
. Frequency of Training  
. Timeliness of Training  
Fig. 1 Conceptual Framework  
Source: Author in 2018  
Reward and recognition:  
. Compete  
. Growth  
Relationship  
supplier:  
with  
the  
. Long-time  
. Solve problem  
2.3. Method of data analysis  
In this research, primary data was characterized through collecting questionnaire. Based on the research  
objectives, questionnaires were designed for Vietnam construction industry. Data was collected by (random  
selection) convenient sampling method between 10/2/2018 and 20/4/2018. [Answer: How we select companies?]  
In this case of survey, the data collection was through self - completion schema by respondents who can  
be from different departments of adobe brick factories including director, deputy director and heads of  
department, etc. [Answer: Who are survey responsdent?]  
According to Hair (1987) if we wanted to use the Factor Analysis Model (EFA), the sample size should  
be at least 50, 100, and the observation rate on the measurement variable was 5:1. It means that a measurement  
variable needed at least 5 observable variables. Because the analysis model has 21 variables to measure the  
influence factors to quality management in adobe bricks, so the minimum sample size for observations is 21 x 5  
= 105. However, to persure the highly representative for whole experiment, the author proposed to choose the  
sample size was 151 enterprises. [Answer: How many companies have been investgated?]  
Secondary data on adobe brick was compiled from: the report from Department of construction, Annual  
abstracts of statistics, agencies, theses, documents, data on the Internet, newspapers, magazines, article papers in  
domestic and foreign country which related to this topic.  
2.4. Analytical methods  
Verification of factors affecting quality management in adobe bricks by Cronbach's Alpha coefficient;  
Analytical Factor Analysis (EFA) combined with multiple linear regression were the methods used for analysis  
in this study.  
The scale was chosen in this study was the Likert scale for the score from 1= totally disagree, 2 =  
generally disagree, 3 = somewhat agree, 4 = generally agree, 5 = totally agree to measure the observed variables.  
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3. Result and discussion  
Results of testing this model and identifying the factors affect to quality management in adobe brick  
enterprises as follows:  
3.1. Testing reliability of Scale’s Factors Affecting Quality Management in Adobe Brick enterprises in  
Mekong Delta  
Cronbach's Alpha coefficients have used before the analysis of EFA to reject unsuitable variables,  
because if there were garbage variables, it would be create dummy factors [16]. According to the theoretical and  
empirical studies have shown that the Cronbach’s Alpha coefficient have to be 0.6 or higher and the coefficient  
of variation have the value from 0.3 or more will be accepted in the model. For variables with a coefficient of  
correlation less than 0.3 would be eliminated.  
Table 1: Result of testing Cronbach’s Alpha in the first time  
Variables  
Mean  
73,15  
Variance  
157,557  
Correlation  
Alpha  
0,929  
MC1. Enterprises commit to perform quality  
management effectively  
0,730  
MC2. The quality management activities are always pay  
attention.  
73,16  
73,05  
161,721  
160,557  
0,569  
0,642  
0,932  
0,931  
MC3. Quality management of product is the most  
important thing in every company.  
MC4. Commitment of leaders about quality management  
73,14  
73,27  
156,027  
159,612  
0,741  
0,651  
0,929  
0,931  
MC5. Commitment to supporting activities for quality  
management  
MC6. Commitment to quality management different  
resouces  
73,01  
73,13  
73,17  
73,32  
162,280  
155,409  
154,819  
156,338  
0,652  
0,746  
0,751  
0,716  
0,931  
0,929  
0,929  
0,930  
CF1. Enterprises always have good response to customer  
demand by high quality product  
CF2. Enterprises always study the demand of market,  
update information to improve quality  
CF3. Customer is important factor to affecting the  
quality activities  
EI1. Professional training activities.  
73,16  
73,40  
73,35  
73,11  
164,988  
166,694  
165,229  
161,335  
0,366  
0,356  
0,350  
0,531  
0,936  
0,936  
0,936  
0,933  
EI2. Frequency for professional training activities.  
EI3. Timing for professional training activities  
TE1. Employees actively take part in enhancing quality  
activities  
TE2. Awarness of employees when they work  
72,94  
73,02  
156,056  
158,353  
0,708  
0,653  
0,930  
0,931  
TE3. Employees work in comfortable environment,  
increase new ideas  
RR1. Enterprises perform some good quality activities,  
the quality organization would be accepted  
73,00  
72,98  
159,360  
163,206  
0,575  
0,615  
0,932  
0,932  
RR2. The business would get the more rewards  
(enhanced competitiveness) when perform the good  
quality  
RR3. Market will like the product when they have  
certificate about quality  
72,95  
158,191  
0,677  
0,930  
SR1. Have good relationship to suppliers  
SR2. Supplier is a long-time customer  
73,25  
73,44  
159,096  
157,461  
0,658  
0,731  
0,931  
0,929  
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SR3. Solve problem to suppliers.  
73,16  
159,321  
0,551  
0,933  
Cronbach’s Alpha = 0,934  
Source: Analysis results from directly survey data, 2018  
The results of Table 1 show that Cronbach's alpha results have a coefficient of correlation greater than 0.3  
and a total correlation coefficient is greater than 0.6 but there are three variables TE1 (The professional training  
activities), TE2 (Frequency of professional training activities), TE3 (Time of professional training activities) has  
a relatively low coefficient of correlation so that the authors will remove 3 variables to perform analysis  
Cronbach's Alpha in the second time as follows:  
Table 2: Result of testing Cronbach’s Alpha in the second time  
Variables  
Mean  
62,64  
Variance  
132,446  
Correlation  
0,746  
Alpha  
0,937  
MC1: Enterprises commit to perform quality  
management effectively  
MC2: The quality management activities are always  
pay attention.  
62,64  
62,54  
62,62  
62,75  
62,50  
62,62  
62,65  
62,80  
62,59  
136,378  
134,930  
131,197  
134,426  
136,852  
130,358  
129,989  
131,067  
136,044  
0,580  
0,673  
0,749  
0,662  
0,668  
0,766  
0,763  
0,743  
0,540  
0,940  
0,939  
0,937  
0,939  
0,939  
0,937  
0,937  
0,937  
0,941  
MC3: Quality management of product is the most  
important thing in every company.  
MC4: Commitment of leaders about quality  
management  
MC5: Commitment to supporting activities for quality  
management  
MC6: Commitment to quality management different  
resouces  
CF1: Enterprises always have good response to  
customer demand by high quality product  
CF2: Enterprises always study the demand of market,  
update information to improve quality  
CF3: Customer is important factor to affecting the  
quality activities  
EI1: Employees actively take part in enhancing quality  
activities  
EI2: Awarness of employees when they work  
62,42  
62,50  
130,752  
133,012  
0,737  
0,676  
0,937  
0,939  
EI3: Employees work in comfortable environment,  
increase new ideas  
RR1: Enterprises perform some good quality activities,  
the quality organization will accept  
62,48  
62,46  
62,44  
134,465  
137,997  
133,221  
0,572  
0,614  
0,683  
0,941  
0,940  
0,938  
RR2:The business will get the more rewards (enhanced  
competitiveness) when perform the good quality  
RR3: Market will like the product when they have  
certificate about quality  
SR1:Have good relationship to suppliers  
SR2: Supplier is long-time customer  
SR3: Solve problem to suppliers.  
62,74  
62,92  
62,64  
134,303  
132,700  
135,378  
0,652  
0,730  
0,509  
0,939  
0,938  
0,942  
Cronbach’s Alpha = 0,942  
Source: Analysis results from directly survey data, 2018  
The results of Table 2 indicate that Cronbach's alpha testing have a coefficient of correlation greater than  
0.3 and the coefficient of variation is greater than 0.6, so the scale and variable components are significant to  
measure the factors that affect quality management in adobe brick enterprises. Data eligible to conduct EFA  
analysis.  
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3.2. Exploratory Factor Analysis (EFA)  
3.2.1 Exploratory Factor Analysis (EFA): the factors affecting the quality management  
Performing EFA analysis, the tests as follows: (1) The reliability of the observation variables (factor  
loading > 0.5); (2) Test the suitability of the model (0.5 ≤ KMO = 0.891 ≤ 1); (3) Bartlett's test for the  
correlation of observation variables Sig = 0.000 <5% demonstrates that the variables are closely related; (4)  
Cumulative variance test = 75.276% showed that the independent variables in this model accounted for 75.276%  
of the factors affecting quality management in adobe brick enterprises (Hoang Trong and Chu Nguyen Mong  
Ngoc, 2008); The results in analysing the exploratory factor remain unchanged with 18 observations and there  
was a disturbance among the component variables. Hence, the author renamed the factors as follows:  
The first factor include MC5, MC6, SR2, SR3, CF1, CF2, and CF3. Because the factor loading of MC5  
variable have the largest value, so the author assigned this factor is the “Management Commitments".  
The second factor is the observation variables like SR1, EI1, EI2, and EI3. And the factor loading in EI1,  
EI2, EI3 variables are the largest, so the author named these factors are "Employee Involvement".  
The third component is named "Quality Management", which include observation variables: MC1, MC2,  
MC3 and MC4;  
The fourth factor includes the observation variables RR1, RR2, and RR3 because of having largest value  
in the factor loading, hence RR2 variable is so-called "Competitiveness" (Table 3).  
Table 3: Result of EFA analysing: the factors affecting the quality management  
Factor  
Variables  
1
2
3
4
MC5: Commitment to support quality management  
activities.  
0,819  
0,738  
CF2: Enterprises study to market, update information to  
improve quality.  
SR2: Suppliers are long-time customers.  
SR3: Solve problem to suppliers.  
0,708  
0,690  
MC6: Commitment to quality management diferent  
resources.  
0659  
0,634  
0,619  
CF3: Customer is important factor to affecting the  
quality activities  
CF1: Enterprises always have good response to demand  
of customers by high quality products.  
EI3: Employees work in comfortable environment,  
increase new ideas  
0,834  
0,822  
0,765  
0,752  
TE2: Awareness’s worker on working.  
TE1: Employees actively take part in enhancing quality  
activities.  
SR1: Have good relationship to suppliers  
MC2: The quality management activities are always pay  
attention.  
0,868  
0,814  
0,793  
0,710  
MC1: Enterprises commit to perform quality  
management effectively.  
MC4: Commitmment of leadership about quality  
management.  
MC3: Quality management of product is the most  
important thing in every company  
RR2: The business will get the more rewards (enhanced  
competitiveness) when perform the good quality  
0,749  
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RR3: Market will like the product when they have  
0,671  
0,624  
certificate about quality  
RR1: Enterprises perform some good quality activities,  
the quality organization will accept  
KMO = 0,891  
Cummulative Var = 75,276%  
Sig = 0,000  
Source: Analysis results from directly survey data, 2018  
3.2.2 Exploratory Factor Analysis (EFA): quality management  
Performing EFA analysis, the tests as follows: (1) Reliability of the observation variables (factor loading>  
0.5); (2) Test a suitability of model (0.5 ≤ KMO = 0.649 ≤ 1); (3) Bartlett's test the correlation in observation  
variables Sig = 0.000 < 5% demonstrates that the variables are closely related; (4) Cumulative variance test =  
64,045% showed that the dependent variable in this model accounted for 64,045% of the quality management in  
adobe brick enterprises (Hoang Trong and Chu Nguyen Mong Ngoc, 2008); The results in analyzing the  
exploratory factor are unchanged with 3 observations and there is a disturbance among the component variables,  
so the author suggested this factor is the “Quality management".".[ Answer: What is dependent variables? How  
we measure them?]  
Table 4: Result of EFA analysing: quality management  
Factor  
Variables  
1
Quality management will be benefit to company  
Quality management efficiency  
0,853  
0,798  
0,746  
Using resources effectively  
KMO = 0,649  
Cummulative Var = 64,045%  
Sig = 0,000  
Source: Analysis results from directly survey data, 2018  
3.3. Analysis of factors affecting quality management activities of adobe brick enterprises in Mekong  
Delta  
In order to examine the effect of independent variables on quality management in producing and trading  
adobe brick enterprises in Mekong Delta, the author uses a multiple linear regression to analysis, the results are  
shown in Table 4 as follows:  
Table 5: Result of multiple linear regression [No VIF]  
Factor  
B
1,588E-16  
0,569  
T
Sig.  
Coefficient  
0,000  
18,119  
11,601  
10,698  
17,081  
1,000  
0,000  
0,000  
0,000  
0,000  
Commitment to quality management activities  
Environment of employees  
Quality management activities  
Competitiveness  
0,364  
0,336  
0,536  
Sig = 0,000  
R2 adjust = 0,852  
Durbin - Watson = 1,927  
Source: Analysis results from directly survey data, 2018  
Based on the analysis results in Table 5, the Sig. F coefficient of the model is 0.000 which is much smaller  
than 1%. Therefore, the multiple linear regression model is statistically significant, it consistents with the data set  
up and can be used. It means that independent variables have affected to dependent variable Y (quality  
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management); the adjusted R2 of the model is 85.2%, like the quality management variance are explained by the  
factors in this model is 85.2%.  
The results in Table 4 also show that all factors in this model are significantly: "Commitment to quality  
management activities"; "Involvement of employees"; "Quality management activities"; "Competitiveness" is  
significant at 1% which affects to quality management in adobe brick enterprises. Thus, the regression  
coefficients have significant and the model was used well; The specific impact of each factor on quality  
management in adobe brick enterprises as follows:  
The "commitment to quality management activities"  
This factor is positively correlated highly with quality management of adobe brick enterprises, which will  
increase the quality management activities, the "Commitment to Quality Management" factor have beta value is  
0.569, which means that when the elements of the "Commitment to quality management activities" increase to 1  
unit, the impact on the quality management activities is also increased to 0.569. This is also the strongest factor  
in quality management activities of adobe brick enterprises in Mekong Delta.  
The “Involvement of employees"  
Quality management of adobe brick enterprises gain benefit from this factor, it have influence on the  
quality management, the " Involvement of employees" factor have Beta value is 0.536, it means when the  
"Involvement of employees" increase 1 value, the quality management activities will increase to 0.536 points.  
"Quality Management activities"  
This factor have made substantial contribution to quality management in adobe brick enterprises. For  
example, the "Quality management activities" factor has Beta value is 0.336, it means when the "quality  
management" growth up 1 unit, the quality management activities will have 0.336 value.  
"Competitiveness"  
This factor derive advantages from the process of quality management activities in adobe brick  
enterprises. When the "competitiveness" factor has a Beta value is 0.536, the "Competitiveness" factors will  
increase 1 unit.  
4. Conclusion and recommendations  
After knowing the framework, the paper discussed the methodology as well as how the survey was  
conducts. The results show that after addit and adjust the scale achieve a greate success in the reliability and  
allowable values. The study proved that within the context of 151 representatives were: Director, Deputy  
Director and Head of department of adobe brick enterprises in Mekong Delta, the success of quality management  
in adobe brick enterprises obviously benefit enormously from four factors: (1) Commitment to quality  
management activities; (2) Involvement of employees; (3) quality management activities; (4) Competitiveness.  
This study will narrow the gap between the management of these factors and they should consider when  
applying quality management. Based on the results of the analysis of factors affect to quality management, as  
well as the practices of enterprises, the authors propose some recommendations to improve quality management  
of adobe brick enterprises in Mekong Delta as follows:  
"Commitment to quality management activities”  
The enterprises should promote the commitment to customers on the effective quality management of  
goods by leader should pay more attention to the operation of quality management;  
"Involvement of the employees"  
The enterprises should encourage the employees to actively participate in quality management activities  
and raise the awareness of the employees by creating the working environment comfort, increased creativity;  
"Competitiveness"  
The enterprises should continue to step up their learning and develop new quality standards to satisfy the  
needs of enterprises nowadays, then raising their competitiveness on the market;  
"Quality management activities"  
The enterprises should strengthen relationships with input and output suppliers in order to ensure the  
supply and demand of enterprises to ensure quality and quantity. Always research the market requirements,  
update market information to create quality products that ensure the commitment of the business effectively. At  
the same time, enterprises need to strengthen the support activities in quality management, especially the input  
and output stage of the product as this is the most powerful impact on the quality management of enterprises.  
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