›
›

Tài Liệu Internet Marketing

Sự ảnh hưởng của quảng cáo mạng xã hội Facebook lên ý định mua hàng của giới trẻ thành phố Hồ Chí Minh

Sự ảnh hưởng của quảng cáo mạng xã hội Facebook lên ý định mua hàng của giới trẻ thành phố Hồ Chí Mi

  • 5
  • 30
  • 0
The relationship between internal marketing and employee commitment: The case of seafood companies in Mekong delta, Vietnam

The relationship between internal marketing and employee commitment: The case of seafood companies i

  • 17
  • 34
  • 0
The impact of eco-labelling on green purchase intention of Vietnamese consumers: A conceptual framework

The impact of eco-labelling on green purchase intention of Vietnamese consumers: A conceptual framew

  • 11
  • 36
  • 0
A comparison of effects of consumer perception of csr activities and technology acceptance on intention to adopt mobile banking: Evidence in Vietnam and South Korea

A comparison of effects of consumer perception of csr activities and technology acceptance on intent

  • 21
  • 34
  • 0
Designing coordinating contracts for the consignment channel: Integrating manufacturer-greening and retailermarketing efforts

Designing coordinating contracts for the consignment channel: Integrating manufacturer-greening and

  • 12
  • 36
  • 0
Dự đoán các xu hướng Influencer Marketing năm 2019

Dự đoán các xu hướng Influencer Marketing năm 2019

  • 5
  • 30
  • 0
Destination marketing network: A case in Da Nang, Vietnam

Destination marketing network: A case in Da Nang, Vietnam

  • 11
  • 40
  • 0
Measuring consumer brand engagement by using big data: The case of mobile phone brands in Vietnam

Measuring consumer brand engagement by using big data: The case of mobile phone brands in Vietnam

  • 13
  • 54
  • 0
An evaluation on the utilization of website marketing activities in danang upscale hotels

An evaluation on the utilization of website marketing activities in danang upscale hotels

  • 8
  • 46
  • 0
Advanced application solutions to mobile marketing in Vietnam

Advanced application solutions to mobile marketing in Vietnam

  • 9
  • 52
  • 0
Internet service provider switching intention: The case of Hanoi consumers

Internet service provider switching intention: The case of Hanoi consumers

  • 8
  • 70
  • 0
Cultural tourism and city branding in a digital era: A search pattern analysis of three tourist cities in central Vietnam

Cultural tourism and city branding in a digital era: A search pattern analysis of three tourist citi

  • 13
  • 42
  • 0
Examining factors affecting online review helpfulness in the context of Vietnam: The role of review characteristic

Examining factors affecting online review helpfulness in the context of Vietnam: The role of review

  • 9
  • 50
  • 0
The influence of risk perception on online shopping intention

The influence of risk perception on online shopping intention

  • 11
  • 36
  • 0
Internet use behavior of consumers in pre-purchase stage of online shopping

Internet use behavior of consumers in pre-purchase stage of online shopping

  • 6
  • 38
  • 0
Consumers’ attitudes towards advertising on Facebook in vietnam

Consumers’ attitudes towards advertising on Facebook in vietnam

  • 11
  • 64
  • 0
An exploration of gender differences in the use of social networking sites and recommendation for online advertising: The case of Facebook

An exploration of gender differences in the use of social networking sites and recommendation for on

  • 7
  • 54
  • 0
The reaction of z generation to online television advertisement

The reaction of z generation to online television advertisement

  • 9
  • 56
  • 0
Blockchain technology and potential applications in online advertising

Blockchain technology and potential applications in online advertising

  • 7
  • 54
  • 0
Factors affecting online purchase intention on Facebook: The role of online customer experience

Factors affecting online purchase intention on Facebook: The role of online customer experience

  • 18
  • 62
  • 0
Who are more responding to marketing on social media? A motivation-based segmentation of Facebook users in Vietnam

Who are more responding to marketing on social media? A motivation-based segmentation of Facebook us

  • 11
  • 58
  • 0