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Tài Liệu Internet Marketing

Thái độ đối với quảng cáo trực tuyến và ý định tiếp tục mua của người tiêu dùng: Một nghiên cứu trong ngành hàng tiêu dùng nhanh

Thái độ đối với quảng cáo trực tuyến và ý định tiếp tục mua của người tiêu dùng: Một nghiên cứu tron

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Sự ảnh hưởng của quảng cáo mạng xã hội Facebook lên ý định mua hàng của giới trẻ thành phố Hồ Chí Minh

Sự ảnh hưởng của quảng cáo mạng xã hội Facebook lên ý định mua hàng của giới trẻ thành phố Hồ Chí Mi

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The relationship between internal marketing and employee commitment: The case of seafood companies in Mekong delta, Vietnam

The relationship between internal marketing and employee commitment: The case of seafood companies i

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The impact of eco-labelling on green purchase intention of Vietnamese consumers: A conceptual framework

The impact of eco-labelling on green purchase intention of Vietnamese consumers: A conceptual framew

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A comparison of effects of consumer perception of csr activities and technology acceptance on intention to adopt mobile banking: Evidence in Vietnam and South Korea

A comparison of effects of consumer perception of csr activities and technology acceptance on intent

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Designing coordinating contracts for the consignment channel: Integrating manufacturer-greening and retailermarketing efforts

Designing coordinating contracts for the consignment channel: Integrating manufacturer-greening and

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Dự đoán các xu hướng Influencer Marketing năm 2019

Dự đoán các xu hướng Influencer Marketing năm 2019

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Destination marketing network: A case in Da Nang, Vietnam

Destination marketing network: A case in Da Nang, Vietnam

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Measuring consumer brand engagement by using big data: The case of mobile phone brands in Vietnam

Measuring consumer brand engagement by using big data: The case of mobile phone brands in Vietnam

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An evaluation on the utilization of website marketing activities in danang upscale hotels

An evaluation on the utilization of website marketing activities in danang upscale hotels

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Advanced application solutions to mobile marketing in Vietnam

Advanced application solutions to mobile marketing in Vietnam

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Internet service provider switching intention: The case of Hanoi consumers

Internet service provider switching intention: The case of Hanoi consumers

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Cultural tourism and city branding in a digital era: A search pattern analysis of three tourist cities in central Vietnam

Cultural tourism and city branding in a digital era: A search pattern analysis of three tourist citi

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Examining factors affecting online review helpfulness in the context of Vietnam: The role of review characteristic

Examining factors affecting online review helpfulness in the context of Vietnam: The role of review

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The influence of risk perception on online shopping intention

The influence of risk perception on online shopping intention

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Internet use behavior of consumers in pre-purchase stage of online shopping

Internet use behavior of consumers in pre-purchase stage of online shopping

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Consumers’ attitudes towards advertising on Facebook in vietnam

Consumers’ attitudes towards advertising on Facebook in vietnam

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An exploration of gender differences in the use of social networking sites and recommendation for online advertising: The case of Facebook

An exploration of gender differences in the use of social networking sites and recommendation for on

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The reaction of z generation to online television advertisement

The reaction of z generation to online television advertisement

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Blockchain technology and potential applications in online advertising

Blockchain technology and potential applications in online advertising

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Factors affecting online purchase intention on Facebook: The role of online customer experience

Factors affecting online purchase intention on Facebook: The role of online customer experience

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Who are more responding to marketing on social media? A motivation-based segmentation of Facebook users in Vietnam

Who are more responding to marketing on social media? A motivation-based segmentation of Facebook us

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