The formation of Facebook wellbeing: The perspectives of self-disclosure, social support, stress, loneliness and fear of missing out

My Giang Chu, Phuong Thao Nguyen/ MICA 2018 Proceedings  
International Conference on Marketing in the Connected Age (MICA-2018), October 6th, 2018  
Danang City, Vietnam  
The Formation of Facebook Wellbeing: The Perspectives of  
Self-disclosure, Social Support, Stress, Loneliness and Fear of  
Missing Out  
My Giang Chua* , Phuong Thao Nguyena  
aFaculty of Marketing, University of Economics – TThe University of Danang, Danang City, Vietnam  
A B S T R A C T  
Social network websites have flourished since the age of Web 2.0. These websites are created specifically for  
people to online socially connected and interacted with one another, on a particular subject or simply emotion  
sharing. The success of such online services has received a considerable amount of criticism. In fact, there is  
extreme comment derived from the criticism that social network sites (SNS) are used by operators as a tool to  
keep users in front of the screens in order to enhance market control and competitiveness. Driving the users to  
revisit the SNS is therefore a critical issue for operators to retain the competitive to understand the affective  
behavioral patterns for SNS users to satisfy to the website. By conceptualizing the wellbeing regards an  
individual user’s happiness or satisfaction, the aim of this study is to explore the formation of wellbeing on social  
network websites from the perspectives of self-disclosure, social support, stress, fear of missing out, and  
loneliness.  
The data via surveys will be collected from Facebook users in Danang, Vietnam region. A total of 500 samples  
expect to receive for data analysis. The results of the data analysis may support several findings: (1) Self-  
disclosure, stress, social support, loneliness, and fear of missing out provided by Facebook significantly  
influence users’ wellbeing on SNSs. (2) Self-disclosure significantly influences users’ social support. (3) Social  
support, loneliness, and fear of missing out are the significant variables affect users’ stress. (4) Loneliness is a  
significant variable affects users’ self-disclosure.  
The findings of this study provide insights for both academics and practitioners regarding the potential  
implications, which serve as useful sources for researchers and managers to understand how wellbeing on social  
network websites might enrich and enhance online interactions with customers.  
Keywords: Wellbeing; self-disclosure; stress; social support; fear of missing out; loneliness; social network sites  
(SNSs)  
1.  
Introduction  
Social network sites (SNSs) such as Facebook provide a user-friendly platform on which people meet and  
talk to each other. SNSs refer to Web sites that not only display visually articulated lists of one’s social  
connections, but also provide technological features, including public profiles through which users can present  
themselves to others. These websites have flourished since the age of Web 2.0. Among SNSs, Facebook is the  
most the popular one. Facebook has over 500 million users and every month over 700 billion minutes are spent  
on this social network (Facebook, 2011). Past research focused on the wellbeing of people who use the Internet  
have showed mixed conclusions. Pessimistic views assert that the use of the Internet and SNSs have a negative  
effect on social life and wellbeing (Schiffrin et al., 2010). Nie (2001) argued that the time spent on the Internet  
* Corresponding author. E-mail address: chugiangmarketer@gmail.com  
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My Giang Chu, Phuong Thao Nguyen/ MICA 2018 Proceedings  
displaced time spent offline socializing with family and doing face to face activities. One of the most important  
reasons people use the Internet is to communicate with other people. In a sense, Valkenberg and Jochen (2007)  
have indicated that Internet use can have a positive impact on wellbeing. In conceptualize, wellbeing as a  
construct being comprised of various measures, which include an individual’s traits such as depression,  
loneliness, smaller social circles, and overall life satisfaction. Additionally, SNSs are used to facilitate studying,  
forming new relationships, maintaining preexisting personal ties, engaging in self-presentation, looking at  
photos and user profiles of other people, commenting on messages posted by others, avoiding boredom, passing  
the time, and procrastinating. These activities help individuals reduce loneliness and accumulate personal social  
capital, including emotional satisfaction, access to information, increasing one’s wellbeing, and so on. However,  
the effect produced by loneliness, fear of missing out whether it has a positive or negative effect on wellbeing  
has yet to be resolved. These conflicting arguments are yet to be resolved and suggest that there is a certain  
mechanism in which individual traits such as loneliness have an influence on wellbeing, referring to an  
individual’s cognitive and affective evaluation of his/her life.  
What factors enable individuals to manifest the happiness and satisfaction, especially in the context of  
Facebook? Compared with studies on factors affecting Facebook wellbeing, the effects produced by self-  
disclosure and the higher levels of social support may experience higher levels of wellbeing are not clear.  
Shumaker and Brownell (1984) have shown that social support as an exchange of one point worth noting is that  
people tend to disclose themselves on SNSs are interested in bridging, bonding, and maintaining social capital  
on their SNSs are more likely to receive social support which is the cognitive, perceptual, and transactional  
process of initiating, participating in, and developing online interactions or means of online interactions to seek  
beneficial outcomes such as wellbeing.  
The above discussion highlights the importance of self-disclosure, social support, stress, loneliness, fear of  
missing out to explore users’ outcomes. However, there have been few attempts to address how wellbeing  
develops and establish. To fill these gaps, the aim of this study is to explore SNSs users’ wellbeing while  
individuals gained usage motivations including self-disclosure, social support, stress, loneliness, fear of missing  
out. This study may contribute to the Facebook literature in several ways. First, from the perspective of self-  
disclosure, this study demonstrates how self-disclosure obtained from the use of Facebook and loneliness  
enables individuals’ wellbeing. Self-disclosure in the form of breath and depth was employed to predict  
individual’s wellbeing. Second, from the perspective of social support, this study explains how social support  
facilitates wellbeing obtained from self-disclosure Facebook. Third, the concept of loneliness, stress, and fear of  
missing out were employed to explain users’ wellbeing. Fourth, this study shows how loneliness, social support  
and fear of missing out perceived by users intervenes in users’ stress at the Facebook website. In short, this  
study integrates the six different theoretical perspectives outlined above. It provides a richer model to better  
examine the formation of wellbeing in social network sites. Such the framework building may provide a  
complete understanding of how self-disclosure, social support, loneliness, stress, and fear of missing out may  
occur and in turn lead to individuals’ wellbeing.  
Research Questions  
From the discussions above, it is important to understand the formation of wellbeing on SNSs. To fill the  
gap in the previous research on self-disclosure, stress, social support, and loneliness, this research addresses the  
following research question:  
What are the determinants of the relational wellbeing in social network sites?  
2.  
Conceptual Background  
2.1. Social Networking Sites  
A social networking service is an online platform that is used by people to build social networks or social  
relations with other people who share similar personal or career interests, activities, backgrounds or real-life  
connections. The variety of stand-alone and built-in social networking services currently available in the  
online space is described in three major aspects. First, SNSs is designed to help people establish online  
presence, build social networks (Ahn, Han, Kwak, Moon & Jeong, 2007) and allow people to exchange  
emotional supports, such exchange mainly occurs between strangers rather than acquaintance in real life.  
Second, communities in SNSs are connected in networks rather than in groups. Each user can define his/her  
community egocentrically. Third, SNSs users are connected in a person-to-person manner and they must  
explicitly state their relationship with other people. These make the relationships among members in a SNS  
more visible, direct and interpersonal than the relationships among members in other online communities.  
2.2. The Facebook  
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The Facebook is a social network catered to college and high school communities. Among online social networks,  
Facebook stands out for three reasons: its success among the college crowd; the amount and the quality of personal  
information users make available on it; and the fact that, unlike other networks for young users, that information is  
personally identified. Accordingly, Facebook is of interest to researchers in two respects: (1) as a mass social  
phenomenon in itself; (2) as a unique window of observation on the privacy attitudes and the patterns of information  
revelation among young individuals. Facebook’s market penetration is impressive: it can draw more than 80% of the  
undergraduate population in many colleges. The amount, quality, and value of the information provided is impressive  
too: not only are Facebook profiles most often personally and uniquely identified, but by default they show contact  
information (including personal addresses and cell phone numbers) and additional data rarely available on other networks  
(Gross, 2005).  
Facebook requires a college’s email account for a participant to be admitted to the online social networks  
of that college (Anderson, 1991). Facebook increases the expectations of validity of the personal information  
therein provided, as well as the perception of the online space as a closed, trusted, and trustworthy  
community (Sege, 2005). Facebook, unlike other online networks, offers its members very granular and  
powerful control on the privacy (in terms of search ability and visibility) of their personal information. Yet its  
privacy default settings are very permeable: at the time of writing, by default participants’ profiles are  
searchable by anybody else on Facebook network, and actually readable by any member at the same college  
and geographical location. Thus, this study uses Facebook as a case study to demonstrate wellbeing on social  
networking sites.  
2.3. Self-disclosure  
Self-disclosure is an important ingredient of tie strength (Granovetter, 1982; Marsden & Campbell, 1984). It  
based on trust and can reinforce the closeness among people (Derlega, Winstead, Wong, & Greenspan, 1987).  
As the relationship develops, persons are more willing to proffer information about themselves without specially  
being asked for it (Berger and Calabrese, 1975). Previous research has shown that where ties are strong,  
communicators can influence each other to adapt and expand their use of media to support the exchanges  
important to their tie; those more strongly tied used more media to support the exchanges (Haythornthwaite,  
2001, 2002, 2005; Haythornthwaite & Wellman, 1998). People an intimate relationship communicate more  
frequently, discussing topics of wider breadth, and the depth of self-disclosure is deep (Laurenceau et al., 1998;  
Marden & Campbell, 1984). Breadth of disclosure was operationalized as the word count for each disclosure.  
Depth of disclosure was operationalized as the information that makes the discloser feel vulnerable in some  
way, for instance, emotionally vulnerable. As relationships develop, the breadth and depth of interaction  
increases (Altman & Taylor, 1973). The variety of topics, activities, and communication channels increases.  
Regarding self-disclosure on Facebook, Christofides, Muise, and Desmarais (2009) found that Facebook users  
tend to disclose personal information, including e-mail address, birthday, relationship, and educational  
background on their profile pages. In a sense, Facebook’s mission statement is ‘‘to make the world more open  
and connected’’ (Facebook.com, 2013) which rests on its users’ willingness to present their inner thoughts and  
emotional states on Facebook. The characteristics of Facebook encourage such self-disclosure (Mazer, Murphy,  
& Simonds, 2007).  
2.4. Stress  
Stress occurs when an individual perceives a situation as threatening, challenging, or harmful and does not  
have an appropriate coping response (Lazarus and Folkman, 1984). According to Bevan et al. (2014) stress is  
defined as “a group of events consisting of a stimulus (i.e., a stressor) that triggers a reaction in a person’s brain  
about whether or not there are resources necessary to meet the demands placed on them by the stimulus, which  
then sparks a physiological fight-or-flight response”. Stevens et al. (2011) has pointed out that Facebook users  
engage in the website as a way to ease stress. Frequent Facebook interaction was also found to be associated  
with greater distress directly and indirectly via a two-step pathway that increases communication overload and  
reduces self-esteem (Chen and Lee, 2013). Various longitudinal studies have found that stress predicted the  
development of adolescents’ depressive symptoms (e.g., Hankin, 2008; Meadows, Brown, & Elder, 2006).  
Especially young people experience substantial levels of stress in their daily lives, partly due to the various  
changes that are typical for this developmental period (Arnett, 1999). Complex factors contribute to adolescents’  
depressed mood, including stress (Grant, Compas, Thurm, McMahon, & Gipson, 2004). In a sense, stress is a  
transactional process in which stressors are the stimuli that encounter an individual and strain is the individual's  
response to the stressors (Cooper et al., 2001). Stressors are demands, conditions, events, or situations in the  
environment that can generate stress (Ragu-Nathan et al., 2008).  
2.5. Fear of missing out  
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Fear of missing out (FoMO) is described as “a pervasive apprehension that others might be having  
rewarding experiences from which one is absent” and “a desire to stay continually connected with what others  
are doing” (Przybylski et al., 2013). This fear, in turn, prompts individuals to turn to social media such as  
Facebook because social media enables them to stay in touch with their peers (Shapiro and Margolin, 2013).  
Przybylski et al. (2013) argued that FOMO was associated with lower need satisfaction, mood and life  
satisfaction, and was robustly linked to higher levels of social media engagement. In line with this view, Beyens  
et al (2016) revealed that adolescents’ need to belong and need for popularity were related with increased  
FOMO, which, in turn, was associated with increased Facebook use. Also, Alt (2015) stipulated the mediating  
role of FOMO in the relationship between college students’ academic motivations and social media engagement.  
These studies highlight the importance of FOMO in explaining social media use and extends prior research that  
focused on the role of FOMO among college students and adults. Wortham (2011) proposes that FoMO may be  
a source of negative mood or depressed feelings in part because it undermines the sense that one has made the  
best decisions in life. FoMO is as ‘‘the uneasy and sometimes all-consuming feeling that you’re missing out that  
your peers are doing, in the know about, or in possession of more or something better than you (Morford, M.,  
2010). Furthermore, past researches have suggested the effects FOMO may have on behavior, well-being, and  
health, through affecting individuals’ media use. For instance, people may experience sleep deprivation or  
develop irregular eating habits out of FOMO, because they increasingly feel a need to use media and continually  
connect with their peers through their media devices (Oshima et al., 2012; Van den Bulck and Eggermont,  
2006). As such, FOMO may be an unexplored explanation for perceived stress and well-being.  
2.6. Social support  
Social support defined as resources exchanged with others through one’s social ties (Cohen & Hoberman,  
1985). It has been widely studied as one of the key determinants influencing individuals’ heath. In fact,  
community interaction influences the community commitment of members (J. Heehyoung, L. Olfman, K.  
Islang, K. Joon, K. Kyungtae, 2008). The main reason why people join online communities is for social support  
and to exchange relevant information (C.M. Ridings, D. Gefen, 2004). According to S. Cobb and Presidential  
address (1976) social support can be defined as perceived care, love and support of members of a group. In a  
sense, individuals receive supportive resources in relationships developed with friends in their communities (B.  
Wellman, S. Wortley, 1990). As for SNSs, the relationships and ties between members provide emotional aid  
and information support (M. Huang, F. Cai, A.S.L. Tsang, N. Zhou, 2011; B. Wellman, S. Wortley, 1990).  
Members of an online community carry out different individual actions, which contribute to the group by  
information sharing about a product or service (R.P. Bagozzi, U.M. Dholakia, 2002).  
2.7. Loneliness  
Loneliness is defined as initial interpersonal relationships being less than desired or experienced, including  
uneasy feelings, distress, and perceptions of deficiencies in one’s social relations, either quantitatively or  
qualitatively (Russell, 1996). Loneliness has been found to be associated with fewer close friends, less time  
spent with close friends, more time spent alone, fewer dates and lower friendship quality (Jones et al., 1982;  
Kraus et al., 1993; Russell et al, 1980). Studies also have found that lonely people tend to have poor social skills  
as well as certain personality traits such as shyness and low self-esteem (Marangoni & Ickes, 1989). Feelings of  
loneliness might have evolved as a signal to human beings that their social connections are in need of repair  
(Cacioppo & Patrick, 2008). However, it remains unclear whether SNSs provide the same respite from  
loneliness as these more traditional media. Russell (1996) has indicated that loneliness is as initial social  
relationships being less than desired or achieved, including uneasy feelings, distress, and perceptions of  
deficiencies in one’s social relations. Some researchers have found that Internet use leads to negative outcomes  
for the individual user, such as loneliness (Livingstone, 2008).  
2.8. Wellbeing  
Wellbeing concerns what lay people might call happiness or satisfaction (Diener, 1984; Diener et al., 1999).  
It is defined as ‘‘a global assessment of a person’s quality of life according to his chosen criteria’’ (Shin and  
Johnson, 1978). Wellbeing comprises the scientific analysis of how people evaluate their lives both at the  
moment and for longer periods such as for the past year (Argyle, 2001; Kahneman et al., 1999). These  
evaluations include people’s emotional reactions to events, their moods, and judgments they form about their  
life satisfaction, fulfillment, and satisfaction with domains such as marriage and work. Wellbeing reflects  
people’s evaluations of what is happening in their lives, the facets of wellbeing such as positive affect, lack of  
negative affect, and life satisfaction show some degree of independence (Andrews & Withey, 1976; Lucas et al.,  
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1996). The essays suggest that wellbeing important affective outcome of users’ self-disclosure, social support,  
loneliness, stress, and fear of missing out in the context of Facebook.  
3.  
Hypotheses Development  
Self-disclosure, stress, social support, loneliness are widely adopted to determine the wellbeing of virtual  
communities. As shown in Figure 1, this essay proposed a research model (see Fig. 1) in which wellbeing is  
conceptualized as what lay people might call happiness or satisfaction.  
Fig 1. Research Prosomal Framework  
3.1. Social support and stress  
Soial support in this study is considered as the relationships and ties between members peorvied emotional  
aid and information support. While social support has been established, Facebook users are likely to releive  
stress (Maija Reblin et al., 2008). If those with more Facebook friends perceive themselves to have a broad  
social network, they will likely perceive themselves to have at their disposal a wealth of potential social support,  
regardless of actual support provided. As the perception of social support availability should increase the  
perception of resources available to meet life’s demands, perceived stress should be reduced and negative health  
impacts minimized (Robin L. Nabi, Abby Prestin, and Jiyeon So, 2013). If individual gained social support, they  
are able to reduce perceive stress. As Facebook user feel there is a special person with whom they can share  
their joys and sorrows, users may deal successfully with irritating life hassles. As the above discussion, social  
support perceived by individuals may reduce stress. The following hypotheses are proposed:  
H1: Social support is positively related to stress  
3.2. Social support and wellbeing  
Social support is a communication behavior that plays a critical role in the maintenance or disruption of  
mental and physical health (House, Landis, & Umberson, 1988). Social support in this study is considered as  
the relationships and ties between members peorvied emotional aid and information support. While social  
support has been established, Facebook users are likely to have someone they can get emotional support from,  
they can lean on when they are feeling down, so on. According to Cacioppo et al (2006) members of an online  
community contribute to the group by information sharing about a product or service that implicated in the  
experience of wellbeing. Kim and Lee (2011) have indicated that with honest self-presentation have a long- term  
perspective in socializing and want others to support their social identities, which influence wellbeing. This  
essay took a specific interest in the work that social support plays on wellbeing on Facebook Website. We  
suggest that if individual gained social support, they are able to have someone whom they can talk about the  
pressures in their life or they can share the most things with. As the user feels a sense of social support on  
Facebook, they may satisfy with their life in general. Thus, social support perceived by individuals may  
influence their wellbeing on SNSs. Accordingly, the following hypotheses are proposed:  
H2: Social support is positively related to wellbeing  
3.3. Self-disclosure and social support  
Social networking sites (SNSs) are virtual communities that allow people to connect and interact with others on  
a particular subject or just hang out together online (Murray & Waller, 2007). Among SNSs, Facebook is  
characterized by high amounts of self-disclosure because it is well-established that self-disclosure is a crucial  
element in relationship development (e.g., Altman & Taylor, 1973). Once of the resources people accumulated on  
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SNSs is social support which is the cognitive, perceptual, and transactional process of initiating, participating in,  
and developing online interactions or means of online interactions to seek beneficial outcomes (LaCoursiere SP,  
2001). Social support in this study is considered as the relationships and ties between members peorvied  
emotional aid and information support. As the relationship develops, people are more willing to proffer  
information about themselves without specially being asked for it. Ellison NB, Steinfield C, & Lampe C (2007)  
indicated that people tend to disclose themselves on SNSs are interested in bringing, bonding, and maintaining  
social support. This study took a specific interest in self-disclosure plays on social support. We suggest that if  
individuals disclose personal information, including e-mail address, birthday, relationship, and educational  
background on their SNSs are more likely to receive social support. As Facebook user usually tell their friends  
exactly how they feel or they could confide with friends about almost anything via Facebook, they are able to  
have someone to talk about the pressures in their life, share most things with or makes them feel worthwhile.  
Therefore, self-disclosure perceived by individuals may influence their social support on Facebook.  
Accordingly, the following hypothesis is proposed to examine the effects of self-disclosure on users’ social  
support on Facebook.  
H3: Self-disclosure is positively related to social support  
3.4. Self-disclosure and wellbeing  
The degree of self-disclosure is often based on trust and can reinforce the closeness among people (Cozby,  
1973). Self-disclosure is in this study considered tend to disclose personal information, including e-mail address,  
birthday, relationship, and educational background on their profile pages. In previous studies in the context of  
SNSs, the effects produced by self-disclosure are not clear. The impact of self-disclosure on wellbeing may be  
mediated by social support. This result implies that people with honest self-presentation have a long-term  
perspective in socializing and want others to support their social identities, which influence wellbeing. We  
suggest that individuals can disclosure, they are likely to satisfy with their life in general. As Facebook users’  
communication with Facebook friends ranges over a wide of topics, Facebook user feel that they could confide  
with Facebook friends about almost anything, they have gotten the important things they want in life. Thus,  
self-disclosure perceived by individuals may influence their wellbeing on Facebook. Accordingly, the following  
hypothesis is proposed to examine the effects of self-disclosure on users’ wellbeing on Facebook:  
H4: Self-disclosure is positively related to wellbeing  
3.5. Loneliness and self-disclosure  
On SNSs, people have opportunities to engage in self-disclosure using profile construction, status updates,  
photo management, message posting, replying to messages posted by their friends, and so on. Online  
interactions using social networking sites such as Facebook foster more self-disclosure, and a user reveals  
oneself more compared to face to face interactions (Lee et al., 2011). The characteristics of Facebook encourage  
users to present their inner thoughts and emotional states on Facebook (Mazer et al., 2007). People are prompted  
to disclose information through profile construction, status updates, photo management, message posting,  
replying to messages posted by their friends, and so on. Previous studies have suggested that loneliness would  
motivate people to increase their self-disclosure. Komarovsky (1974) has indicated that loneliness generates the  
need to share feelings and thoughts with others. As a staple for social networking, Facebook was viewed as  
more useful for self-disclosure and social connection for lonely people (Jin, 2013). In line with this argument,  
Lee et al (2013) revealed that loneliness positively influences self-disclosure, implying that lonely people  
usually lack social skills in an offline context, and rely on. Sheldon (2008) also found that people who felt  
anxiety and fear about face to face communication used Facebook in order to pass time and to relieve lonely  
feelings. Additionally, McKenna and her colleagues (2004) conducted a series of studies and found that socially  
anxious or lonely people tended to form interpersonal relationships easily on the Internet and manage them well.  
Online communication often does not reveal visible shyness and social anxiety, which help individuals who are  
less socially skilled foster online friendship. Skues et al. (2012) further explained that lonely people use the self-  
disclosing feature of Facebook to gain access to the friends of their friends via status updates, comments and  
photos, making them feel more connected to others and reducing their sense of isolation. We suggest that if  
individuals suffered loneliness, they likely tend to disclose more personal information on SNSs. As Facebook  
user suffered no people they can turn to or their interests and ideas are not shared, they are able to tell Facebook  
friends exactly how they feel or what they like about him/her. Based on these arguments, loneliness perceived  
by individuals may influence their self-disclosure on Facebook. Accordingly, the following hypothesis is  
proposed to examine the effects of loneliness on users’ self-disclosure on Facebook:  
H5: Loneliness is positively related to self-disclosure  
3.6. Loneliness and stress  
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According to Russell (1996) loneliness is as initial social relationships being less than desired or achieved,  
including uneasy feelings, distress, and perceptions of deficiencies in one’s social relations. Past research of  
Cacioppo and colleagues (2002) as well as related findings in the literature (Hawley et al., 2003) show that  
lonely people often have greater exposure to stress, are more likely to appraise the events that they encounter as  
stressful, have more exaggerated physiological stress responses, and have compromised recuperative processes.  
Stress in this study is considered as a group of events consisting of a stimulus that triggers a reaction in a  
person’s brain about whether or not there are resources necessary to meet the demands placed on them by the  
stimulus, which then sparks a physiological fight-or-flight response. While Facebook users suffered loneliness,  
they were unable to control the important things in their life or they could not cope with all the things what they  
had to do. Thus, loneliness perceived by individuals may influence their stress. Hence, the following hypothesis  
is proposed.  
H6: Loneliness is positively related to stress  
3.7. Loneliness and wellbeing  
Past studies have inconclusive results with regard to the effect of loneliness on well-being. Skues et al.  
(2012) reported that students with higher levels of loneliness reported having more Facebook friends. This  
finding is consistent with Ellison and colleagues’ (2007) theory that individuals with low social capital use  
Facebook to build social capital and experience higher levels of well-being. However, many studies have  
suggested that loneliness has a negative impact on well-being (Caplan, 2007; Ceyhan and Ceyhan, 2007; Kim et  
al., 2009; Kraut et al., 1998). Ceyhan and Ceyhan (2007) pointed out that loneliness is associated with  
problematic use of the Internet. According to Valkenburg and Peter (2009), the Internet takes away time from  
the users for social activities and thus replaces social ties, which in turn hinders an individual’s wellbeing.  
Lonely people lack social communication skills and tend to stick to compulsive Internet use, resulting in  
negative life outcomes (Kim et al, 2009). In this research, loneliness is as initial social relationships being less  
than desired or achieved, including uneasy feelings, distress, and perceptions of deficiencies in one’s social  
relations. Kraut et al. (1998) has suggested that loneliness has a negative impact on wellbeing. Wellbeing  
concerns what lay people might call happiness or satisfaction. This essay took a specific interest in the work that  
loneliness plays on wellbeing on Facebook Website. While individual suffered loneliness, they are unable to be  
wellbeing. As the user feels a sense of loneliness on Facebook, they may not satisfy with their life in general.  
Thus, loneliness perceived by individuals may influence their wellbeing on SNSs. Accordingly, the following  
hypotheses are proposed:  
H7: Loneliness is negatively related to wellbeing  
3.8. Fear of missing out and stress  
According to Beyens et al (2016), adolescents’ FoMO was related with increased perceived stress due to not  
belonging to their peers on Facebook and not being popular among their peers on Facebook. Cheever et al  
(2014) reported a relationship between anxiety and not being able to use wireless mobile devices. Because  
FoMO is closely related to anxiety and anxiety is often associated with feelings of stress among adolescents  
(Kim et al., 2011; Przybylski et al., 2013), it is very likely that adolescents’ FoMO is related with higher levels  
of stress. Particularly, in the context of social networking sites, users may feel pressured to stay on and access  
the site often due to the fear of missing out and to keep up with relationship maintenance demands (Fox and  
Moreland, 2015). For adolescents, being excluded from interactions with their peers and being neglected by  
peers is stressful (Frankel, 1990) and creates feelings of stress (Leary, 1990). Therefore, feelings of missing out  
from peer interactions can be perceived as very stressful for adolescents. As such, FOMO likely increases  
adolescents’ stress related to using Facebook. In line with several indications in the literature (e.g., Fox &  
Moreland, 2015; Rosen et al., 2013), and based on the empirical evidence provided by previous studies (Beyens  
et al., 2016; Chiou et al., 2015; Jones, 2014). Therefore, fear of missing out perceived by individuals may  
influence their stress on Facebook. Accordingly, the following hypothesis is proposed to examine the effects of  
fear of missing out on users’ stress on Facebook:  
H8: Fear of missing out (FoMO) is positively related to stress  
3.9. Stress and wellbeing  
Bevan et al. (2014) pointed out that the more time spent on and the more social network memberships, the  
higher stress and lower quality of life, thus detrimental to user wellbeing. In the context of social networking  
sites, however, studies on the relationship between stress and wellbeing related to Facebook use have yielded  
mixed results. Past studies have confirmed the inverse association between stress and physical and  
psychological wellbeing. Nabi et al. (2013) confirmed that the number of Facebook friends was associated with  
greater perceived social support, which in turn associated with reduced stress, and in turn less physical illness  
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and greater psychological wellbeing. People look for SNSs such as Facebook because they may experience a  
specific positive affective state and feel less distressed (Stevens et al., 2011; Zhang et al., 2013). However,  
numerous researches have indicated that using SNSs such as Facebook may be associated with increased stress  
levels, thus detrimental to user wellbeing (Campisi et al., 2012; Chen and Lee, 2013; Clayton et al., 2013;  
Grieve et al., 2013; Jelenchick et al., 2013; Rosen et al., 2013). Based on these arguments, stress perceived by  
individuals may influence uses’ wellbeing on Facebook. Accordingly, the following hypothesis is proposed to  
examine the effects of stress on users’ wellbeing on Facebook:  
H9: Stress is negatively related to wellbeing  
3.10. Fear of missing out and wellbeing  
Wellbeing and FoMO we hypothesized that fear of missing out would be negatively associated with general  
mood and overall levels of life satisfaction across the general population. Feeling excluded from ones’ social  
connections has been seen to lead to decreases in psychological wellbeing (Bevan, Pfyl, & Barclay, 2012). On  
this basis therefore it might be assumed that suffering from FoMO has the potential to negatively impact on any  
psychological benefits from using SNSs. Fear of missing out in this study is considered as a pervasive  
apprehension that others might be having rewarding experiences from which one is absent and a desire to stay  
continually connected with what others are doing. Przybylski et al. (2013) indicated that FOMO was associated  
with lower need satisfaction, mood and life satisfaction, and was robustly linked to higher levels of social media  
engagement. In line with this view, Beyens et al (2016) revealed that adolescents’ need to belong and need for  
popularity were related with increased FOMO, which, in turn, was associated with increased Facebook use.  
Also, Alt (2015) stipulated the mediating role of FOMO in the relationship between college students’ academic  
motivations and social media engagement. In a sense, past researches have suggested the effects FoMO may  
have on wellbeing through affecting individuals’ media use. In line with this view, Beyens et al (2016) revealed  
that adolescents’ need to belong and need for popularity were related with increased FoMO, which, in turn, was  
associated with increased Facebook wellbeing. We suggest that if individuals lay on happiness or satisfaction on  
their life are more likely to avoid the negative of fear of missing out. For instance, Facebook users may satisfy  
with their life and would change almost nothing, because they can share the details online (e.g. updating status)  
or they are able to understand their friends ‘‘in jokes’’. Hence, fear of missing out perceived by individuals may  
influence their wellbeing. Accordingly, the following hypothesis is proposed to examine the effects of fear of  
missing out on users’ wellbeing on Facebook  
H10: Fear of missing out is negatively related to wellbeing  
4.  
Research method  
The aim of this study is to investigate the formation of Facebook wellbeing. A survey conducted in the  
context of Facebook to measure the following six constructs proposed in the research model: (1) loneliness, (2)  
Social support, (3) Stress, (4) Self-disclosure, (5) Fear of missing out, (6) wellbeing.  
4.1. Procedure  
A questionnaire will be administrated to collect data. The pilot test will conduct to refine the formal  
questionnaires. A total of 500 formal questionnaires will distribute to young people. The samples for this study  
will draw from young people in Danang, Vietnam. Facebook was chosen as the target SNS site because it is the  
second most popular site in the world, with more than a billion members (Alexa, 2014 traffic rankings; Facebook  
Newsroom, 2014). Furthermore, Facebook is the dominant player in the SNSs industry, growing daily. Because of  
our target subjects are those users with wellbeing, the questionnaires in which the respondents answer the  
frequency of Facebook usage is equal to or above four days per week are remained for the subsequent analysis.  
The respondents answer the usage of Facebook is below four days per week and will be discarded.  
4.2. Measures  
The scale items will use in this study were adapted from previous related studies as indicated in table 1  
Multiple item measures are used for all of the variables (see Appendix A in English for details). The instrument  
used to measure the various research variables is described below.  
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My Giang Chu, Phuong Thao Nguyen/ MICA 2018 Proceedings  
Table 1. Measurement constructs  
Number of  
Source  
Item no. in the  
questionnaire  
Components  
Self-disclosure  
Social support  
items  
5
6
Rau (2008)  
16-20  
10-15  
Kyung-Tag Lee, Mi-Jin Noh, and  
Dong-Mo Koo (2013)  
Cohen S, Kamarck X,  
Mermelstein (1983)  
Stress  
14  
31-44  
Kyung-Tag Lee, Mi-Jin Noh, and  
Dong-Mo Koo (2013)  
Loneliness  
5
45-49  
21-30  
Fear of missing out  
10  
Przybylski et al., 2013  
Ed Diener, Robert A. Emmons,  
Randy J. Larsen & Sharon Griffin  
(1985)  
Wellbeing  
4
50-53  
Note: The questionnaire is described in detail in Appendix A (English version)  
Measurement items were adapted from the literature. The questionnaire was originally developed in  
English and then translated into Vietnamese .This study used one-way translation, in which the author  
translated the questionnaire from English into Vietnamese version as well as verified the conceptual rather  
than the literal equivalence between these versions. A pre-test of the questionnaire will conduct to assess  
its logical consistency, easy of understanding, and contextual relevance by using 2 scholars who had  
experience of human computer interaction. All scale items will be measured using a five-point Likert scale  
ranging from one (“strongly disagree”) to five (“strongly agree”). As for stress and loneliness’s scale  
items, will be measured Likert scale ranging from one (“never”) to five (“very often”). Measurement items  
of six constructs proposed in the research framework.  
4.3. Method of Data Analysis  
The data analysis will be performed using Smart Partial Least Squares (PLS) version3.0 software. It is  
primarily intended for causal-predictive analysis and is suitable for high-complexity research that involves  
low levels of theoretical information (Joreskog and Wold, 1982). PLS is appropriate to handle both  
reflective and formative constructs and constructs with mixed scales (Chin, 1998). The PLS approach to  
structural modeling includes two stages, measurement model testing, and structural model testing. The  
former tests the reliability and validity of the research of the research model, whereas the latter examines  
the significance of the path coefficient between the variables and evaluates the predictive ability of the  
proposed model.  
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Appendix A. Scale items associated with specific constructs  
Questionnaire for Facebook users  
The questionnaire will conduct a research for understanding the Facebook users’ wellbeing  
development, entitled: “The Formation of Facebook Well-Being: The Perspectives of Self-  
Disclosure, Stress, Social Support, And Loneliness”. This study will attempt to help practitioners and  
provider’s social network sites such as Facebook to understand what factors enable a social network  
site to enrich the service interactions and how to manage relations with the users properly. Thank you  
for taking the time to fill in this questionnaire. Your response will contribute to this academic research.  
Your answers will be treated with complete confidentiality. If you have any questions about this  
questionnaire, please contact:  
Chu My Giang, Lecturer of Marketing Faculty, Danang University – The University of Economics  
1. Personal Information  
1. Gender:□ Male □ Female  
2. Education:□ High school□ Bachelor □ Master/ Doctor □ Other____  
3. Age: □ 15 - 22 □ 23 - 30 □ 31-40 □ > 40  
4. Average daily time spent on Facebook:  
□ < 30 minutes □ 30 minutes - 1 hour □ 1 – 2 hours □ 2 - 3 hours □ > 3 hours  
5. Average times connect to Facebook per day (You can select more than one answer)  
□ I log on to Facebook frequently during the day, but only shortly each time  
□ I have Facebook open in my browser while doing other stuff  
□ I open Facebook when I get “push”- notifications  
□ I check Facebook few times a day  
6. Number of Facebook friends:  
□ 0 - 50 □ 51 – 250 □ 251 – 500 □ 501 – 1000 □ >1001  
7. Frequency of using Facebook per week:  
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□ < 1 day □2-3 days □ 4-6 days □Everyday  
8. Facebook using experience:  
□ <1 year □ 1-2 years □ 2-3 years □ > 3 years  
9. Working status:  
□ Students □ Working □ Non-Working □ Other_  
2. The aim of the following questions is to understand what and the degree of social support,  
stress, self-disclosure, loneliness you received from using Facebook and your relational  
wellbeing development.  
For each of the following statements, please indicate whether you very often, often, sometimes, almost  
never, or never with the statement. Choose one answer for each statement. Please rate your level of  
agreement with the following statements.  
Strongly  
Disagree  
Strongly  
Agree  
Disagree  
Neutral  
Agree  
Section A: How does Facebook support you?  
10) There is someone (on Facebook) I can  
talk to about the pressures in my life.  
11) There is at least one person (on  
Facebook) that I can share most things with.  
12) When I’m feeling down, there is someone  
(on Facebook) I can lean on.  
13) There is someone (on Facebook) I can get  
emotional support from.  
14) There is at least one person (on  
Facebook) that I feel I can trust.  
15) There is someone (on Facebook) that  
makes me feel worthwhile.  
Section B: Did you disclosure yourself on  
Facebook?  
s
Strongly  
Agree  
Disagree  
Neutral  
Agree  
16) My communication with Facebook friends  
ranges over a wide of topics.  
17) Once my communication with Facebook  
friends started, we easily move from one topic  
to another.  
18) I usually tell Facebook friends exactly how  
I feel via Facebook.  
19) I have told Facebook friends what I like  
about him/her.  
20) I feel that I could confide with Facebook  
friends about almost anything.  
Section C: The Fear of Missing Out of you on  
Facebook  
Strongly  
Disagree  
Strongly  
Agree  
Disagree  
Neutral  
Agree  
21) I fear others on Facebook have more  
rewarding experiences than me.  
22) I fear my Facebook friends have more  
rewarding experiences than me.  
23) I get worried when I find out my Facebook  
friends are having fun without me.  
33  
My Giang Chu, Phuong Thao Nguyen/ MICA 2018 Proceedings  
24) I get anxious when I don’t know what my  
Facebook friends are up to Facebook.  
25) It is important that I understand my  
Facebook friends ‘‘in jokes’’.  
26) Sometimes, I wonder if I spend too much  
time keeping up with what is going on  
Facebook.  
27) It bothers me when I miss an opportunity  
to meet up with Facebook friends.  
28) When I have a good time it is important  
for me to share on Facebook the details online  
(e.g. updating status).  
29) When I miss out on a planned get-together  
on Facebook, it bothers me.  
30) When I go on vacation, I continue to keep  
tabs on what my Facebook friends are doing.  
Almost  
never  
Fairly  
often  
Very  
often  
Never  
Sometimes  
Section D: Have you ever been stressed?  
31) In the last month, how often have you been  
upset because of something that happened  
unexpectedly?  
32) In the last month, how often have you felt  
that you were unable to control the important  
things in your life?  
33) In the last month, how often have you felt  
nervous and stressed?  
34) In the last month, how often have you  
dealt successfully with irritating life hassles?  
35) In the last month, how often have you  
were effectively coping with important changes  
that were occurring in your life?  
36) In the last month, how often have you  
confident about your ability to handle your  
personal problems?  
37) In the last month, how often have you felt  
that things were going your ways?  
38) In the last month, how often have you  
found that you could not cope with all the  
things that you had to do?  
39) In the last month, how often have you been  
able to control irritations in your life?  
40) In the last month, how often have you felt  
that you were on top of things?  
41) In the last month, how often have you felt  
that you were on top of things?  
42) In the last month, how often have you  
found that yourself thinking about things that  
you have to accomplish?  
43) In the last month, how often have you been  
able to control the way you spend your time?  
34  
My Giang Chu, Phuong Thao Nguyen/ MICA 2018 Proceedings  
44) In the last month, how often have you felt  
that difficulties were piling up so high that you  
could not overcome them?  
Almost  
never  
Fairly  
often  
Very  
often  
Never  
Sometimes  
Section E: Loneliness in you  
45) How often do you feel alone?  
46) How often do you feel that your interests  
and ideas are not shared by those around you?  
47) How often do you feel that your  
relationships with others are not meaningful?  
48) How often do you feel that no one really  
knows you well?  
49) How often do you feel that there are no  
people you can turn to?  
Strongly  
Disagree  
Strongly  
Agree  
Disagree  
Neutral  
Agree  
Section F: How is your life?  
50) I am satisfied with my life.  
51) The conditions of my life are excellent.  
52) So far I have gotten the important things  
I want in life.  
53) If I could live my life over, I would  
change almost nothing.  
Thank You!  
35  
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