Giáo trình Facebook marketing (Phần 2)
VIII.Profile
8.1. How to use Facebook Profile effectively?
You are wondering how to use your own Facebook profile account to contribute to your business most
effectively?
One of the reasons to make your Facebook profile helpful is that you have connections and
interactions with lots of people.
In this section, I will show you 10 ways to optimize your Facebook profile to best support your
businesses.
a. Allow others to follow you
Follow is a feature which allows Facebook users to follow certain public figures or people without
sending them friends requests.
Connect with anyone on Facebook by Follow
To turn on this feature, go to Setting/Followers, in“Who can Follow me”, you decide who will be able to
follow you: either Everyone or Friends
After turning on Follow function for everyone, you should pay attention to the security settings for
your posts. For each post, if you only allow “Friends” to see your post, Followers will be unable to see
it. Change the setting to “Public” for non-private posts.
Decide who will be able to see your post
One amazing thing about this feature is that anyone you deny to accept their friend request will
automatically become your Follower, thus it would be easy and quickly to have a big number of
Followers.
You can quickly have a lot of followers.
b. Share emotions.
How to happily share about your company or what you are doing without irriating other people?
There are always great working moments, and that will be just the things to share with everybody,
some happy minutes on Friday afternoon, some interesting info about new services, or emotional
experience with other employees…
And because…
Your Facebook Profile is not a press release, also not a page of your company. This is a personal page,
thus you use your the language and tone of your own interest and preference.
Try to share something; you will see how it works…
Heart to heart is the shortest pathway.
Don’t forget to tag the business or services that you provide!
c. Directly connect to users
Use your Facebook profile to connect with other users, tag other employees, customers, and friends;
make compliments anytime, congratulate them when applicable, and connect everywhere.
You will never regret those interactions, since everyone loves recognition, praise, emotional sharing.
Just tag the people you want to thank or praise, you will get very positive reaction right away.
“Acknowledge” friends, and make sure you have tagged them
d. Use Graph Search to reach Influencers
With Graph Search, you can connect to influencers of your business. You might want to reach someone
from other companies, a potential customer, a journalist, or employees of your own company.
(?) Still confused about Graph Search? Go back to previous sections: Facebook Graph Search and
Facebook Marketing
Use Graph Search, you type: “My friends of friends who work for (company)”
There are a lot of people in Cốc Cốc Search that I have not made friends with. Is this a shortcoming?
Take advantage of your friends’ connections to develop yours, it’s a fresh new concept in Social Media,
yet in reality, we have been doing this for years. Isn’t it right that many of your friends are introduced
to you by some other friends? Even your business partners!
e. Formula to share content
* A true formular to become an influencer is: 10% personnal information, 20% accomplishments,
and 70% useful knowledge. Of course, the proportions will vary depending on the field of our
brands.
* This formula is actually almost right in any field of expertise. It’s always right for personal profile,
also for your businesses.
Ngọc Long Blackmoon. You might find much more useful knowledge in this article. Check the full version
here (in Vietnamese language only):
f. Never forget to tag in the photos
When you tag someone, they will have notification displayed on their timeline, and depending on their
setting, they will receive notifications about the newest interactions from the photo. This really
enlarges the number of viewers, likes, comments for the post.
However, be considerate; only tag people who have something relating to the photo.
g. Use Facebook Voice Messages
In one of the latest updates of Facebook Messenger, Voice message has been added. This feature is
easy to use, yet it is often neglected.
Simply access your messenger by Facebook mobile apps and record your messages.
Reach and send someone a birthday voice message is much greater than text. This is also an amazing
way to surprise collegues, customers or other users about how you feel about them. Those are just
among the many useful ways of using Voice Message that most users do not know.
Facebook voice messages help people connect easily <3
h. Hide your friendlist
Sharing your friendlist sometimes will irriate your friends, or you yourself simply don’t want to share
it.
On the left hand side sidebar, in Friend tab, click the pen button and choose Edit privacy.
Who can see your friend list? Who can see the people and list you follow? Who can see your followers
on your timeline?
My answers are: “Only me” – they are also advice to you!
Those people are your customers, partners, users and they might also one day become your potential
competitors.
i. Search for users
Before making a phone call or sending an email to a potential customer or someone to apply for a job
or offer a position, why don’t you be friends with them first? Try to search for their Facebook or
Google profile first, and make friends!
This will really help you understand them, their experience, expertise, by visiting their LinkedIn,
browsing what they publish on Facebook, how they perceive life… Visiting customers’ Facebook will
help you know how to build good relationship with them.
You can find someone on Facebook by using Facebook Graph Search. Sometimes when Facebook
Graph Search couldn’t give the right results, Google satisfied me.
Try to find someone on Facebook by Google search; you will see it’s interesting too!
j. Create Facebook Lists
This is a very fascinating function that very few people use it. News Feed only helps you to grasp 10%
of the updates from your friends, people who you follow, or Fan Pages. A Facebook List will help you
grasp 100% updates from your friends and Fan Pages, including likes/comments.
First of all, try to create Custom Lists by clicking Create Lists. Type in the friends you want to update
news from them, whose writing are always valuable to you.
Is this list enough for me to update all the news and entertainments?
Instead of letting everything come randomly, why don’t you plan to build connections on your
Facebook Profile? Think further, beyond the short statuses or momental emotions, you will get much
more!
8.2. Promote Posts on Profile
cool writings, and you want your posts displayed to all of your friends, 100% of your friends, not just
10% as a result of the News Feed Optimization, many of the people who never read your posts before
will be able to see your posts now. You will get 3 big gains:
.
.
.
If they don’t like your posts, it means they are not your target audience. They will unfriend or
unfollow you, your friend list will be cleaner.
If they like your posts, they will interact, and follow you more closely, or even share the posts
they really like, which will really contribute to viral marketing.
People who know your existence will love you more (except for dudes who unfriend you),
together with the 2 above benefit, this process will help you make big leaps in building personal
brand on Facebook.
One small note: Promote Profile Post is not widely applicable, currently, Facebook is only
experimenting in 2 geographic regions: America and Canada. I myself, in Việt Nam, applied some small
tips to experiment this function for a while; the results really convinced me that this tool would be
very “HOT” in the near future.
For regions apart from America and Canada, the feature is not available. If you search in Facebook
Help sections: Boost your Page Post -> Promoting Posts from Your Personal Account, what you will get
is: “This feature isn’t available to everyone right now.”.
Now, our job is to get the right to use this Promote Profile Post feature, and use it!
Step 1: Change your IP address into an US IP
1.
2.
3.
Download Hostpot Shield at: www.hotspotshield.com/vi
Install.
Start and click Connect.
Step 2: Promote post
Once you have installed and connected successfully, now your IP belongs to US, that means the
Promote Profile Post is available to you now.
This is how you will see in the Help section:
How do I promote a post from my personal account?
1.
From your News Feed or timeline, click Promote below something you’ve
posted.
2.
3.
Add or choose a payment method.
Click Promote.
You’ll receive a notification with your receipt, and your post will be labeled Sponsored.
Where can I see how a promoted post from my personal account is performing?
For most posts you promote, insights will be available about one day after you promote them. To view
insights for a promoted post, you can view it from your timeline by going to it and clicking Sponsored:
See what percentage of your post’s views happened because you promoted it:
.
.
Regular Views shows the percentage of times someone saw your post organically
Paid Views shows the percentage of times someone saw your post because you promoted it
Insights for posts you promote from your personal account do not show the raw number of people
who saw your post. These statistics are currently only available for promoted Page posts.
Now go to your Profile Timeline, you will see a tiny link which says: Promote
1. Click the link, choose payment methods (remember to check the price)
2. Make sure your visa card or paypal account still has enough money.
3. Click Pay to Promote, then it’s done
4. Sit and wait!
Step 3: Measurement and assessment
Since this is an experimental features while the assigned participants are only American and Canadian
Facebookers, thus, as a foreigner, sometimes you will have to pay ads at high costs, despite the modest
results.
When you have completed starting an Ad, in the Ad’s interface there will appear a line: Sponsored,
click it and a dropdown table will appear with statistics of Regular Views and Paid Views. These
figures are absolutely accurate and effective in measurement when you have a very good post and you
promote it right from the beginning, thus:
.
.
Regular Views: tells you how many people will regularly be able to read your new post.
Paid Views: helps you to calculate ads costs and conversion rates basing on your own profile.
Let’s take an example of my promoting profile’s post:
.
.
.
.
Since this post had been published for 2 days when I
decided to promote it, by that time, my Regular Views had
almost run out (only 8% left from viral resources)
This post targeted at specific audience: Fb Ads managers
or people who want to study about Fb ads, thus it would be a
waste of money to target to 100% of my Friend List.
Also, most of my target audience had already interacted
with this post (Like/Share/Comment), thus the Regular Views
number was very low
Expense: 149,000 VNĐ (~$7)
Here are the statistics on the Downloads of my Power Editor Ebook from bit.ly:
From these statistics, and the data which had been saved before that, although the result was not
impressive to me, yet this really generated certain benefits, especially when I had a plan, and a fairly
good advertising campaign.
8.3. Pages Expert & Ads Expert Badges
What are these Facebook badges for?
They are actually for nothing! They do not shorten your process, nor solve your problems better, nor
make your customers get more revenue. They only have symbolic meaning that you have carefully
studied Facebook’s mechanism, their ads, also regulations; as a consequence, your users will at least
trust you better. To guarantee that trust, Facebook confirms that you have compeleted their courses
and qualified to be a Facebook expert.
After 2 Facebook courses, I am now a Facebook Expert!
Check out the link below for details.
Or, see the picture below:
How to get those Facebook Expert Badges?
Step 1: Go to www.facebook-studio.com/
Step 2: Click Education tab
Step 3: In Get Studio Edge Access, type your email in.
Important notice: Don’t use Gmail, Yaho mail, or any free public email since Facebook requires
business emails!
Use email with business domain, if you don’t have any, you either don’t know how to make an email
account with your own domain, read this article: “Create Email with your own domain, free and
professional” (in Vietnamese)
Once you’ve inserted your email, a welcome popup from Facebook Studio will show up.
Step 4: Start your training course right away!
All the rest is up to you now! Finish some small Quizs (very very easy!) to complete these two courses,
and you will become Facebook Expert!
8.4. Account Security
During my training courses for some companies, many people appeared to be surprised when
witnessing me “pulling out my phone and wait”. In fact, I was waiting for Facebook confirmation code
to log in my personnal account.
This step is to create level-2 password, or account security
Some services, social networks, and communities, depending on their importance and security
requirement, may create high levels of security in which only computers with MAC addresses can
access, or the passwords level 2, level 3, PIN code, confirmation phone number, confirmation email…
From my own experience of using Internet, also from many others’, I strongly believe that account
security is never redundant. I had to struggle several times when my bank account was hacked; I had
to send dozens of emails to take back my yahoo account which had been created years ago, now I’m
still regretting these accounts. It’s all because I was not aware of account security.
From my personal point of view, among many internet accounts in the world (also in Việt Nam), there
are two accounts which are especially playing important roles in the work and personal life of many
people: Google account and Facebook account. That’s my personal view, how each internet user
attaches importance to their accounts will absolutely depend on their own evaluation!
In this section, I will instruct you how to set effective Facebook security to avoid the most risky
incidents. This section is also to alert Internet users who are not paying any attention to account
security.
First of all, to go Setting
If you have not added your phone number to Facebook account, click Mobile
Go to Security to for security setting
Tick Login Approvals
Click Get Start
Tick the phone you are using. If it’s not an Android or iPhone, iPod, then choose Other.
Right after that, Facebook will send you confirmation code and the phone number that you have just
added. Enter the code.
Set Account Security right now!
At this step, you have completed setting Facebook security, but you might encounter some log-in
problems.
If your phone is not a Smartphone, you don’t have Facebook app nor wifi, then you probly won’t
receive Confirmation code. Don’t wait any longer, click “Having trouble?”
Click “Send me a text message with my security code” and 5s later you will have the code
Then everything is done! From now on, every time you log in Facebook in a public place or anywhere
not your house, or even at your house but by irregular IP or Browsers, your account will always be
secured by 2 levels. And your phone will be the key to log in your account, if it gets lost, you still can
use the backup phone number, backup email, and you can change your phone number anytime!
If you have not secured your account, do it right today, right now! If you don’t want a bad day when
you can’t log in your account, and all of your personal and professional data will be “stolen”. That’s too
bad, isn’t it?
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