Đánh giá sự hài lòng của công dân đối với chất lượng dịch vụ hành chính công trên địa bàn Thủ đô Hà Nội

Chuyên mục: Quản trị - Quản lý - TẠP CHÍ KINH TẾ & QUꢀN TRỊ KINH DOANH SỐ 18 (2021)  
ĐÁNH GIÁ SỰ HÀI LÒNG CỦA CÔNG DÂN ĐỐI VỚI CHẤT LƯỢNG  
DỊCH VỤ HÀNH CHÍNH CÔNG TRÊN ĐỊA BÀN THỦ ĐÔ HÀ NỘI  
Nguyễn Danh Nam1, Uông Thị Ngọc Lan2  
Tóm tắt  
Sự hài lòng của người dân là yếu tố cần thiết để đánh giá chất lượng dịch vụ hành chính công do cơ quan  
hành chính nhà nước cung cấp. Nghiên cứu nhằm xác định các yếu tố ảnh hưởng đến sự hài lòng của  
người dân đối với chất lượng dịch vụ hành chính công trên địa bàn Thủ đô Hà Nội. Nghiên cứu khảo sát  
475 công dân đang sử dụng dịch vụ hành chính công tại các cơ quan hành chính Nhà nước. Kết quả phân  
tích hồi quy đã xác định được 5 yếu tố: (i) cơ sở vật chất; (ii) công khai và minh bạch; (iii) sự đảm bảo;  
(iv) khả năng đáp ứng; (v) độ tin cậy, ảnh hưởng đến sự hài lòng của người dân đối với chất lượng dịch  
vụ hành chính công của Thủ đô Hà Nội. Trên cơ sở kết quả nghiên cứu, tác giả đưa ra các giải pháp nâng  
cao chất lượng dịch vụ hành chính công trên địa bàn Thủ đô Hà Nội.  
Từ khóa: dịch vụ hành chính công, sự hài lòng, người dân, Hà Nội.  
EVALUATING THE CITIZEN SATISFACTION WITH THE QUALITY OF PUBLIC  
ADMINISTRATION SERVICES IN THE HANOI CAPITAL  
Abstract  
Citizen satisfaction is the essential factor to evaluate public administration services quality provided by  
State administrative agencies. The study aims to identify the factors affecting citizen satisfaction with the  
quality of public administration services in the Hanoi capital. The study surveyed 475 citizens who are  
using public administration services at State administrative agencies. The results of regression analysis  
identified five factors: (i) facilities; (ii) publicity and transparency; (iii) assurance; (iv) responsiveness;  
(v) reliability affecting citizen satisfaction with the quality of public administration services in the Hanoi  
capital. Based on the research results, the study proposes solutions to improve public administration  
services quality in the Hanoi capital.  
Keywords: public administration services, satisfaction, citizen, Hanoi.  
JEL classification: M38, O2.  
focusing on implementing. These authorities are  
considered the supply aspect of government and  
have the heaviest impact on the quality of public  
administration services. The study focuses on the  
evaluation by citizens regarding the quality of  
public administration services provided by  
provincial authorities. It identifies the factors  
needed to focus on to improve the quality of  
public administration services. This study took  
place in the Hanoi capital, a dynamic local and  
active at innovation, administrative reform, and  
efforts to improve the quality of public  
administration services. The results are limited.  
So, it is necessary to evaluate the public  
administration service quality in the Hanoi capital  
and find ways to improve it.  
1. Introduction  
Recent trends in public administration  
emphasize quality management, citizen orientation,  
and performance results (Alford, 2002; Heinrich,  
2002; Kadir et al., 2000; Laszlo, 1997; Rowley,  
1998; Wisniewski, 2001). Vietnam is not the  
exception. Service quality improvement is an  
essential strategy leading to success for public or  
private organizations (Parasuraman, Zeithaml, &  
Berry, 1985; Zeithaml, Bitner, & Gremler, 2009).  
Hanoi is the capital of Vietnam, with a population  
size of 8.053.663 citizens. The population growth in  
Hanoi is a cause public organizations are facing  
increasing pressure to provide quality and efficient  
public services to the people. Public service is an  
integral part of government operations in all  
countries to achieve economic, social, and human  
development targets (Ramseook-Munhurrun,  
Lukea-Bhiwajee, & Naidoo, 2010).  
Providing public administration services is  
the simple function of government authorities.  
One of the factors to evaluate the effectiveness  
and credibility of the government assessed is by  
examining the quality of public administration. In  
the Hanoi capital, administrative procedure  
reform is a “hot” issue that government agencies  
at all levels, special, provincial authorities, are  
2. Theoretical Background  
2.1. Service quality  
Service quality is customer comparison  
between the quality of service they expect and the  
actual quality of service they receive (Parasuraman  
et al., 1985). Gronroos (1984) argues that the  
quality of service includes technical quality and  
functional quality. Technical quality reflects what  
the customers obtain from the service experience.  
Hence, it takes into account the effectiveness of the  
service provided to the customers. Functional  
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quality, on the other hand, reflects the perception of  
how service is delivered. The quality of service is a  
customer’s assessment of the better service. It is a  
form of attitude and the consequences from  
comparing with what is expected and received.  
(Zeithaml, 1996). Lehtinen (1982) said that the  
quality of service must be evaluated on two  
aspects: the process of service delivery and the  
results of the service.  
The quality of public administration services  
is an essential measure for the operation of State  
administrative agencies. However, profitability is  
not the purpose of public authorities. Because they  
also have to perform many other functions such as  
stable support for growth, adjusting the pace of the  
development for social, and the direction of  
development. The quality of public administration  
services is the ability to satisfy people’s  
requirements for public service delivery. So, the  
quality of public administration services is also not  
out of the general characteristics of service quality.  
2.2. Citizen Satisfaction  
Customer satisfaction or customer  
disappointment is the customer’s response to the  
difference between the expectations before  
consuming the product and the perceived product  
after using the service (Fornell, 1995). Customer  
satisfaction is customer assessment for a product  
or a service that has met its needs and expectations  
(Zeithaml & Bitner, 2000). Satisfaction is the  
degree of a person’s sensory state. It starts by  
comparing the results received from the  
product/service with the expectations of the  
person. Expectations are people’s wishes or  
expectations. It comes from personal needs,  
previous experiences, and external information  
such as advertising, bulletin, word of mouth from  
friends, family, etc. Individual needs are the  
factors formed from people’s perception of  
wanting to satisfy something as communication  
needs, eating, rest, etc. (Philip Kotler, 2001).  
Customer satisfaction is an overall customer  
attitude toward a service provider, or an emotional  
response to the difference between what a  
customer foresaw and what they receive, with the  
fulfillment of some needs, targets, or wants  
(Hansemark & Albinsson, 2004).  
handling administrative procedures. Therefore,  
the first hypothesis proposed in this study is:  
H1: Facilities has a positive effect on the  
quality of public administration services  
Reliability: reliability is the ability to  
perform services correctly with what has been  
committed to the people. For example, solving  
work is correct and complies with the law,  
creating safety for people when handling  
administrative procedures. Thus, the second  
hypothesis proposed in this study is:  
H2: Reliability has a positive effect on the  
quality of public administration services  
Responsiveness: Mention the attitude of civil  
servants, desire, and willingness to help people  
when making transactions. A civil servant with a  
friendly attitude, respect for citizen satisfaction will  
help people feel comfortable when accessing public  
administration services, conducting transactions  
with State agencies, help citizens feel respected,  
mastered, and enjoy the services they require. So,  
the third hypothesis proposed in this study is:  
H3: Responsiveness has a positive effect on  
the quality of public administration services  
Assurance: assurance includes capacity,  
knowledge, skills, and experience in the work of  
civil servants. If civil servants have knowledge  
and skills, the processing of dossiers for people  
will be quick and effective. The fourth hypothesis  
proposed in this study is:  
H4: Assurance has a positive effect on the  
quality of public administration services  
Transparency: transparency is fairness and  
non-bureaucracy, corruption. Create the best  
conditions for people in handling administrative  
procedures, have good advice when people need a  
reminder, and take care of all the people. Therefore,  
the fifth hypothesis proposed in this study is:  
H5: Transparency has a positive effect on the  
quality of public administration services  
Publicity: publicity is the publicity of  
regulatory information, the process of solving  
work, and papers in the handling administrative  
procedures at State administrative agencies in the  
Hanoi capital so that people can compare in the  
process of handling work. So, the sixth hypothesis  
proposed in this study is:  
H6: Publicity has a positive effect on the  
quality of public administration services  
3. Methodology and Hypothesis  
3.1. Hypothesis  
Facilities: includes houses, equipment,  
information tools, scientific work processing  
lines, and other technical means of service. Good  
facilities mean meeting basic needs for people in  
The relationship between service quality and  
citizen’s satisfaction  
Service quality and customer satisfaction are  
two different but closely related concepts in  
service research (Parasuraman et al., 1988).  
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Previous studies have shown that service quality  
causes customer satisfaction (Cronin & Taylor,  
1992). Service quality includes different  
components and is a factor that leads to customer  
satisfaction (Parasuraman et al., 1985, 1988). Few  
studies focus on testing the level of an explanation  
of service quality components for customer  
satisfaction, particularly in public service (Lassar  
et al., 2000). Thus, the seventh hypothesis  
proposed in this study is:  
H7: The quality of public administration  
services has a positive effect on citizen  
satisfaction  
Facilities  
Control Variables (gender,  
age, education, occupation)  
H1 (+)  
Reliability  
H2 (+)  
Responsiveness  
H3 (+)  
H4 (+)  
H5 (+)  
H6(+)  
H7 (+)  
Quality of public  
administration services  
Citizen satisfaction  
Assurance  
Transparency  
Publicity  
Figure 1: Study framework  
Source: The authors propose  
In the study, the observed variables using the  
5-level Likert scale and details in Table 1. Table 1  
shows that six groups of factors affecting citizen  
satisfaction with the quality of public  
administration services in the Hanoi capital.  
Table 1: The scale of factors affecting citizen satisfaction with  
the quality of public administration services  
Abbr  
Variables  
Facilities  
Source  
Parasuraman,  
1985  
FAC1  
FAC2  
The state agencies have a convenient location  
Profile transaction offices are easy to recognize and reasonable to create an  
equal opportunity for communication.  
FAC3  
FAC4  
Profile transaction office has enough seats for people to transact  
Well-equipped with chairs, desks, computers for searching, procedures, and  
other supporting tools.  
FAC5  
There are adequate drinking water, safe parking, and other ancillary facilities.  
Reliability  
Parasuraman,  
1985  
REL1  
REL2  
REL3  
REL4  
REL5  
The agency has always followed the published work-handling process  
The agency secures the personal information of people.  
The agency is always interested in the problems of people.  
People and organizations always believe in the advisory work of the agency.  
People are always getting timely results from the agency.  
Responsiveness  
Parasuraman,  
1985  
RES1  
RES2  
RES3  
RES4  
Civil servants always handle work very on time  
Civil servants always listen to comments from people.  
Civil servants never refuse to answer the questions of people.  
The agency regularly updates timely changes in policies, processes, and  
regulations for administrative procedures.  
RES5  
The agency regularly informs people about changes to administrative  
procedures in the media and mass media.  
Assurance  
Parasuraman,  
1985  
ASS1  
ASS2  
Civil servants always have a courteous and peaceful attitude towards people  
and organizations in handling work.  
Civil servants have the full professional knowledge to answer the questions  
and problems of people.  
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ASS3  
ASS4  
Civil servants have skills and flexibility in handling difficult situations.  
Civil servants always guide people and organizations to complete  
administrative procedures.  
ASS5  
Civil servants are experienced and knowledgeable about the legal provisions  
for administrative procedures.  
Transparency  
Le Dan, 2011  
TRA1  
TRA2  
The agency is always treating people fairly.  
People and organizations do not have to pay extra for administrative  
procedures in a better way.  
TRA3  
TRA4  
TRA5  
The agency will give the necessary advice if people need  
Civil servants do not cause trouble, harassment with people.  
Civil servants do not receive money from people.  
Publicity  
Authors’  
PUB1  
Procedures for receiving, returning results, answering, and resolving  
administrative procedures publicized  
research  
PUB2  
PUB3  
PUB4  
The charges publicized  
The civil servants always wear a civil servant card while working.  
The civil servants always notify citizens at the right time when their requests  
have not been handling.  
PUB5  
PUB6  
Time to receive and return results publicized.  
People may give their opinions in many forms (document, telephone, email,  
or face to face meeting)  
Quality of public administration services  
Authors’  
Q1  
Q2  
Q3  
The quality of public administration services is the same as expected of people.  
The quality of public administration services as committed to people  
The quality of public administration services is now much better than before  
Citizen Satisfaction  
research  
Authors’  
research  
CS1  
CS2  
CS3  
CS4  
CS5  
CS6  
CS7  
You are satisfied with the facilities at the State agency.  
You are satisfied with the publicity at the State agency.  
You are satisfied with the service attitude at the State agency.  
You are satisfied with the responsiveness at the State agency.  
You are satisfied with the reliability of the State agency.  
You are satisfied with the transparency at the State agency.  
You are satisfied when coming to trade at the State agency.  
Source: Compiled by authors  
proceeded for citizens using public services at the  
People’s Committees of Hanoi City from August  
2020 to October 2020. Survey forms are sent  
directly to the citizen.  
3.2. Methodology  
3.2.1. Sample size  
The data analysis method used for this study  
is the analytical method based on the exploratory  
factor analysis model. This method also requires at  
least 200 observations (Gorsuch, 1997). Hatcher  
(1994) determines the minimal sample size to be  
equal to five times the observations. Another  
experience in defining the sample size for EFA is  
that the number of observed variables must be at  
least five times as much as the number of factors  
(Hoang and Chu, 2005). Besides, according to  
Comrey, 1973 and Roger, 2006, to get the best  
outcome from the regression, the minimal sample  
size must meet the requirement: n ≥ 5*m (where n  
is the sample size, m is the number of observations  
of a model). This study has 41 observed variables,  
so the number of samples needed is 41 * 5 = 205.  
Besides, to avoid the low probability of a vote  
recovery, the authors will take the sample size of  
500 observations and collect 475 appropriate  
surveys after cleaning the data. The survey  
3.2.2. Data analysis  
The valid questionnaires are tests for data  
analysis. All data coded, input, processed, and  
analyzed using SPSS 26. The data analyzed:  
evaluating the reliability through two tools  
includes a Cronbach Alpha coefficient and  
exploratory factor analysis (EFA). Cronbach  
Alpha coefficient uses to remove the trash  
variables. The variables with the Corrected item-  
total Correlation less than 0.3 will disqualify, and  
the scale will be selected when the Cronbach  
Alpha coefficient is higher than 0.6. Exploratory  
factor analysis with a factor loading of less than  
0.5 and extracted into two factors with differences  
less than 0.3 will reject. The Eigenvalue is higher  
than 1.00, and the total variance extracted is  
higher than 50%. Besides, the KMO and Bartlett  
Test uses to test the validity of the data. F-test in  
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the variance analysis table is used to test a  
hypothesis about the suitability of the overall  
linear regression model. If Sig. <0.05 the  
regression model is suitable for the data set and  
can be used. The variance inflation factor (VIF)  
uses to check the multi-collinearity phenomenon  
(VIF <10).  
4. Results and Discussion  
4.1. Sample Characteristics  
Data in table 2 describes the characteristics of  
the 475 public administration service users,  
specifically their gender, age, education,  
occupation.  
Table 2: Sample characteristics  
Characteristics  
Number  
Percent  
Gender  
Age  
Male  
Female  
258  
217  
54.3  
45.7  
Under 30  
30 – 45  
46 – 60  
125  
198  
101  
51  
26.3  
41.7  
21.3  
10.7  
More than 60  
Education  
Under high school  
High school  
64  
75  
138  
198  
13.5  
15.8  
29.1  
41.6  
Intermediate education and college  
University and Post – Graduate  
Occupation  
Students  
Civil servants  
25  
82  
5.3  
17.3  
Employee (all kinds of enterprises)  
189  
113  
27  
39.8  
23.8  
5.6  
8.2  
Freelance  
Pensioner  
Others  
39  
Source: Authors Analysis  
The results showed that more than half of the  
respondents (54.3 percent) were males, and 45.7  
percent were females. In terms of their age, 68  
percent were aged 45 years and below. The results  
show that the education level of the citizens using  
public administration services at the People  
Committees of Hanoi City is higher than the  
average level because 41.6 percent of citizens  
have University degrees, and 29.1 percent of them  
have Intermediate education and College  
qualification. About career, 39.8 percents are  
employees or staff working in enterprises (all  
kinds of enterprises). 23.8 percents are  
freelancers. Civil servants working in State  
organizations account for 17.3%.  
4.2. Reliability Test of Scales  
Table 3 showed the Cronbach Alpha  
coefficient of the scales. All scales have a  
Cronbach Alpha coefficient which is higher than  
0.6. The highest one is “Reliability” with a  
coefficient of 0.850, and the lowest one is “Citizen  
Satisfaction” with a coefficient of 0.884. All 41  
items have a Corrected item-total correlation  
greater than 0.3. So, all scales meet the reliable  
requirement for further analysis.  
Table 3: Results of Reliability Test of Scales  
Factors  
Cronbach’s Alpha  
Facilities (FAC)  
0.842  
Reliability (REL)  
Responsiveness (RES)  
Assurance (ASS)  
Transparency (TRA)  
Publicity (PUB)  
0.850  
0.844  
0.845  
0.843  
0.840  
0.784  
0.749  
Quality of public administration services (Q)  
Citizen Satisfaction (CS)  
Source: Authors Analysis  
analysis to test the significance of the scales. The  
result of Exploratory factor analysis shows that  
the observed variables including three groups.  
4.3. Exploratory Factor Analysis (EFA)  
EFA with Scale of Independent Variables:  
The 31 items were subjected to Exploratory factor  
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And each component of them has a dependent  
relationship in the comparison in the main factor  
being higher than 0.5.  
The result of Bartlett’s test shows that the  
variables are generally in correlation with each  
other with Sig = 0.000; KMO coefficient = 0.570;  
Eigenvalue coefficient = 1.273; Sums of Squared  
Loadings = 81.4 percent. This test proves that the  
scales are appropriate.  
Table 4: Results of EFA of Independent Variables  
Observed variables  
Component  
1
2
3
4
5
PUB4  
TRA5  
TRA1  
TRA3  
PUB5  
PUB6  
PUB1  
TRA2  
PUB2  
TRA4  
PUB3  
RES3  
RES1  
RES4  
RES5  
RES2  
REL3  
REL4  
REL5  
REL2  
REL1  
ASS3  
ASS2  
ASS4  
ASS1  
ASS5  
FAC4  
FAC5  
FAC1  
FAC2  
FAC3  
0.892  
0.881  
0.879  
0.878  
0.874  
0.864  
0.859  
0.829  
0.828  
0.814  
0.801  
0.874  
0.840  
0.826  
0.820  
0.819  
0.842  
0.822  
0.800  
0.783  
0.756  
0.830  
0.821  
0.813  
0.803  
0.789  
0.853  
0.846  
0.800  
0.800  
0.710  
KMO (Kaiser-Meyer-Olkin Measure of Sampling Adequacy) = 0.570  
Bartlett's Test of Sphericity  
Approx. Chi-Square  
df  
7832.748  
465  
Sig.  
0.000  
Sums of Squared Loadings  
81.4%  
into a group. And each of them has a dependent  
relationship in comparison with the factor loading  
being higher than 0.5.  
EFA with Scale of Dependent Variable  
EFA with Scale of Quality of Public  
Administration Services Variable  
EFA with Scale of Quality of Public  
Administration Services Variable  
The result of Bartlett’s test shows that the  
variables are generally in correlation with each  
other (Sig = 0.000; KMO coefficient = 0.733;  
Eigenvalue coefficient = 2.435; Sums of Squared  
Loadings = 81.17 percent). This test proves that  
the scales are appropriate.  
The three items of quality of public  
administration services variable were subjected to  
Exploratory factor analysis to test the significance  
of the scales. The result of the Exploratory factor  
analysis showed that the observed factors divide  
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Table 5: Results of EFA of quality of public administration services variable  
Observed variables  
Component  
1
Q2  
Q3  
Q1  
0.819  
0.809  
0.774  
KMO (Kaiser-Meyer-Olkin Measure of Sampling Adequacy) = 0.733  
Bartlett's Test of Sphericity  
Approx. Chi-Square  
df  
223.631  
3
Sig.  
0.000  
Sums of Squared Loadings  
81.17%  
Source: Authors analysis  
EFA with Scale of Citizen Satisfaction  
Variable  
test shows that the overall variation is in  
correlation with each other (Sig = 0.000; KMO  
coefficient = 0.907; Eigenvalue coefficient =  
5.388; Sums of Squared Loadings = 76.97  
percent). The proves that the scale of Citizen  
Satisfaction is appropriate for further analysis.  
The scale of the dependent variable Citizen  
Satisfaction includes three items used in  
Exploratory factor analysis. The results show that  
all seven items belong to a single element with a  
high coefficient value. Moreover, the Bartlett’s  
Table 6: Results of EFA of Citizen Satisfaction Variable  
Observed variables  
Component  
1
CS6  
CS7  
CS2  
CS5  
CS3  
CS1  
CS4  
0.899  
0.896  
0.886  
0.878  
0.869  
0.860  
0.853  
KMO (Kaiser-Meyer-Olkin Measure of Sampling Adequacy) = 0.907  
Bartlett's Test of Sphericity  
Approx. Chi-Square  
df  
885.534  
21  
Sig.  
0.000  
76.97%  
Sums of Squared Loadings  
Source: Authors analysis  
Reliability Test of Scales with New  
Variables  
Cronbach Alpha coefficient higher than 0.6. Thus,  
all of the variables and scales meet the reliability  
requirements for the regression analysis.  
Five independent variables that modify by  
the results of exploratory factor analysis become  
(1) Facilities; (2) Publicity and transparency; (3)  
Since the dependent variable Citizen  
Satisfaction and the quality of public  
administration services variable have no changes  
in the composition of the scales, there was no need  
to test again for reliability. However, a reliability  
test of scale for the five independent variables  
performed. All of the new variables have a  
Assurance;  
Reliability.  
(4)  
Responsiveness;  
(5)  
Facilities  
Control Variables (gender,  
age, education, occupation)  
Publicity and  
transparency  
Quality of public  
administration services  
Assurance  
Responsiveness  
Reliability  
Citizen Satisfaction  
Figure 2: Adjusted study framework and hypotheses  
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three dimensions that correlated most strongly  
with the quality of public administration services  
were “reliability” (r = 0.545), “service attitude” (r  
= 0.511), and “facilities” (r = 0.498). In addition,  
the quality of public administration services has  
correlated with citizen satisfaction (r = 0.484).  
4.4. Correlation Analysis  
Correlation analyses use to establish the  
relationships  
among  
the  
service-quality  
dimensions. As is evident from Table 7, there  
were positive correlations among the various  
dimensions. Correlation analysis showed that the  
Table 7: Results of correlation analysis  
CS  
Q
FAC  
PUB  
ASS  
RES  
REL  
Pearson  
Correlation  
Sig. (2-tailed)  
CS  
1
0.484**  
0.483**  
0.504**  
0.418**  
0.535**  
0.419**  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
N
475  
Pearson  
Correlation  
Sig. (2-tailed)  
N
Q
0.484**  
1
0.498**  
0.416**  
0.511**  
0.474**  
0.545**  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
475  
Pearson  
Correlation  
Sig. (2-tailed)  
N
Pearson  
Correlation  
Sig. (2-tailed)  
N
Pearson  
Correlation  
Sig. (2-tailed)  
N
Pearson  
Correlation  
Sig. (2-tailed)  
N
FAC  
PUB  
ASS  
RES  
REL  
0.483**  
0.498**  
1
0.333**  
0.372**  
0.579**  
0.630**  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
475  
0.504**  
0.416**  
0.333**  
1
0.534**  
0.335**  
0.399**  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
475  
0.418**  
0.511**  
0.372**  
0.534**  
1
0.451**  
0.516**  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
475  
0.535**  
0.474**  
0.579**  
0.335**  
0.451**  
1
0.474**  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
475  
Pearson  
Correlation  
Sig. (2-tailed)  
N
0.419**  
0.545**  
0.630**  
0.399**  
0.516**  
0.474**  
1
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
0.000  
475  
475  
**. Correlation is significant at the 0.01 level (2-tailed).  
Source: Authors Analysis  
factors had positive and statistically significant  
coefficients with Sig. < 0.05. That shows a  
positive relationship between the five factors and  
the quality of public administration services. This  
result is consistent with the research hypothesis.  
At the same time, the regression coefficient of the  
reliability factor was highest, reaching β5 = 0.223,  
followed by assurance (β3 = 0.213) and facilities  
(β1 = 0.159). As a result, reliability is the most  
influential factor in the quality of public  
administration services. The least impact factor is  
the publicity, transparency factor with β2 = 0.113.  
So, the regression model of quality of public  
administration services is the following:  
4.5. The Regression Results  
According to hypotheses and the relationship  
between the factors in the proposed model,  
research will conduct a regression analysis to  
identify factors that affect citizen satisfaction.  
The authors will analyze 2 regression model  
are as follows:  
Model 1: Quality of Public Administration  
Services (Y1) = β0 + β1 * Facilities + β2 *  
Publicity and transparency + β3 * Assurance + β4  
* Responsiveness + β5 * Reliability  
Model 2: Citizen Satisfaction (Y2) = β0 + β1  
* Quality of Public Administration Services.  
The first regression model has the quality of  
public administration services as the dependent  
Quality of Public Administration Services  
(Y1) = 0.159 * Facilities + 0.113 * Publicity and  
transparency + 0.213 * Assurance + 0.143 *  
Responsiveness + 0.223 * Reliability  
variable  
and  
five  
factors  
(Reliability;  
Responsiveness; Assurance; Publicity and  
transparency; Facilities) as the independent  
variable. Regression results showed that six  
64  
Chuyên mục: Quản trị - Quản lý - TẠP CHÍ KINH TẾ & QUꢀN TRỊ KINH DOANH SỐ 18 (2021)  
Table 8: Results of Regression Analysis of model 1  
Unstandardized  
Coefficients  
Standardized  
Coefficients  
Beta  
Collinearity  
Statistics  
Model  
t
Sig.  
B
Std. Error  
Tolerance  
VIF  
(Constant)  
0.617  
0.148  
0.112  
0.193  
0.131  
0.204  
0.281  
0.089  
0.080  
0.080  
0.079  
0.086  
2.199  
1.675  
1.402  
2.409  
1.649  
2.369  
0.036  
0.000  
0.000  
0.017  
0.000  
0.019  
FAC  
PUB  
SA  
RES  
REL  
0.159  
0.113  
0.213  
0.143  
0.223  
0.498  
0.687  
0.573  
0.597  
0.505  
2.006  
1.456  
1.745  
1.674  
1.980  
1
a. Dependent Variable: Q  
Source: Authors Analysi  
The second regression model has citizen  
satisfaction as the dependent variable and quality  
of public administration services as the  
independent variable. Regression results showed  
that the quality of public administration services  
factor had positive and statistically significant  
coefficients with Sig. < 0.05. That shows a  
positive relationship between the quality of public  
administration services and citizen satisfaction.  
This result is consistent with the research  
hypothesis. The regression model of citizen  
satisfaction is:  
Citizen Satisfaction (Y2) = 0.484 * Quality  
of Public Administration Services  
Table 9: Results of Regression Analysis between the quality of public  
administration services and citizen satisfaction  
Unstandardized  
Coefficients  
Standardized  
Coefficients  
Collinearity  
Statistics  
Model  
(Constant)  
t
Sig.  
B
Std. Error  
Beta  
Tolerance  
VIF  
1.760  
0.447  
0.230  
0.070  
7.639  
6.373  
0.000  
0.000  
1
Q
0.484  
1.000  
1.000  
a. Dependent Variable: CS  
Source: Authors Analysis  
Reliability and assurance are the most  
considerable impact on the quality of public  
administration services and citizen satisfaction.  
This trend requires the operational capacity of  
government at all levels and civil servant  
knowledge. It plays a vital role in the  
administrative reform that Vietnam has just  
achieved in enhancing the knowledge quality of  
civil servants, especially for the ones working at  
the grassroots level. In the market economy,  
people pay more attention to the ethical values of  
the officials to gradually build up a new public  
institution to serve citizens well. More and more  
people will be satisfied with public administrative  
services when moral principles and standards  
have been codified into legal enforcement and  
observed strictly by the civil servants.  
6. Conclusion  
This study develops  
a
model and  
empirically tests its applicability in service  
delivery at a grassroots level. The study has tested  
the scales of the public administration service  
quality based on the SERVQUAL model and the  
scale of the previous studies. There are five  
components  
when  
considering  
public  
administration services and citizen satisfaction in  
Vietnam. To compare with the other studies, the  
factors and impact levels on citizen satisfaction  
have some differences. Thus, it can say that the  
service quality commented on by customers is  
different in different fields. Hence, the previous  
judgment is correct in saying that the elements of  
service quality are changeable due to the market  
and research sectors. Public administration  
services have their features, so it is necessary to  
adjust some scales.  
The findings show that the relationship  
between citizen perceptions of public  
administration service quality and citizen  
satisfaction with the service of public  
administrative agencies at the People Committee  
of Hanoi City. Five factors that affect citizen  
satisfaction include reliability, responsiveness,  
assurance, publicity and transparency, facilities.  
This study provides helpful information for  
City People Committees as the foundation for  
build policy to advance citizen satisfaction with  
the public administration services at the grassroots  
level. Although government agencies traditionally  
focus on internal measures of performance,  
external performance measures from a citizen  
perspective employed. The latter approach  
generally takes citizen satisfaction surveys or  
other relevant survey data measuring government  
65  
Chuyên mục: Quản trị - Quản lý - TẠP CHÍ KINH TẾ & QUꢀN TRỊ KINH DOANH SỐ 18 (2021)  
performance perceived by citizens. Thus, the  
results from the surveys at Hanoi City have  
practical significance when the country has  
initiated administrative procedure reform for a  
long time. The OSS model also has been  
confirmed as to its effectiveness in delivering  
public administrative services to the citizens.  
Government officials at all levels may also find  
some relevance in this study.  
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Thông tin tác giả:  
Ngày nhận bài: 04/6/2021  
- Đơn vị công tác: Trường Đại học Tài nguyên và Môi trường Hà Nội Ngày nhận bản sửa: 30/7/2021  
1. Nguyễn Danh Nam  
- Địa chỉ email: [email protected]om  
Ngày duyệt đăng: 30/9/2021  
2. Uông Thị Ngọc Lan  
- Đơn vị công tác: Trường Đại học Tài nguyên và Môi trường Hà Nội  
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