Nghiên cứu về năng lực nguồn nhân lực và sự hài lòng của nhân viên – nghiên cứu điển hình tại tập đoàn Sunshine

Chuyên mục: Quản trị - Quản lý - TẠP CHÍ KINH TẾ & QUꢀN TRỊ KINH DOANH SỐ 18 (2021)  
NGHIÊN CỨU VỀ NĂNG LỰC NGUỒN NHÂN LỰC VÀ SỰ HÀI LÒNG  
CỦA NHÂN VIÊN – NGHIÊN CỨU ĐIỂN HÌNH TẠI TẬP ĐOÀN SUNSHINE  
Hoàng Anh Duy1, Đỗ Xuân Hùng2  
Tóm tắt  
Sự hài lòng của nhân viên đã trở thành một trong những vấn đề chiến lược trong thiết lập tổ chức, góp  
phần vào sự thành công của tổ chức. Do đó, nghiên cứu này sẽ làm sáng tỏ nhiều lý thuyết, khuôn khổ và  
kỹ thuật thống kê khác nhau để xem xét tác động của năng lực nguồn nhân lực đối với sự hài lòng của  
nhân viên. Năm giả thuyết được kiểm tra là: (1) Sự nhạy bén trong kinh doanh có tác động tích cực đến  
sự hài lòng của nhân viên, (2) Cơ cấu tổ chức có tác động tích cực đến sự hài lòng của nhân viên, (3)  
Giao tiếp giữa các cá nhân có tác động tích cực đến sự hài lòng của nhân viên, (4) Quản lý quan hệ có  
tác động tích cực đến sự hài lòng của nhân viên, và (5) Quản lý niềm tin có tác động tích cực đến sự hài  
lòng của nhân viên. Tác giả thực hiện nghiên cứu định lượng bằng cách sử dụng bảng câu hỏi làm công  
cụ chính để phân tích dữ liệu nhận được dựa trên các quy trình Kiểm tra độ tin cậy, Phân tích nhân tố  
khám phá, Hệ số tương quan và Mô hình hồi quy. Theo kết quả thống kê, sự nhạy bén trong kinh doanh,  
giao tiếp giữa các cá nhân và quản lý mối quan hệ có tác động tích cực đến sự hài lòng của nhân viên.  
Những phát hiện này đã dẫn đến một số khuyến nghị nhất định cho Ban Giám đốc Tập đoàn Sunshine  
trong việc cải thiện sự hài lòng của nhân viên tại nơi làm việc.  
Từ khóa: Năng lực nguồn nhân lực, Sự hài lòng của nhân viên, Nhân viên kinh doanh, Giao tiếp giữa  
các cá nhân, Quản lý mối quan hệ  
A STUDY ON HUMAN RESOURCE COMPETENCIES AND EMPLOYEES’  
SATISFACTION – THE CASE OF SUNSHINE GROUP  
Abstract  
Employees’ satisfaction has become one of the strategic issues in organizational settings which  
contributes to organizational success. Hence this research will shed light on a variety of theories,  
frameworks and statistical techniques in order to examine the impacts of Human Resource competencies  
on employees’ satisfaction. The five hypotheses tested are: (1) Business acumen has a positive impact on  
employees’ satisfaction, (2) Organizational architecture has a positive impact on employees’ satisfaction,  
(3) Interpersonal Communication has a positive impact on employees’ satisfaction, (4) Relation  
management has a positive impact on employees’ satisfaction, and (5) Trust Management has a positive  
impact on employees’ satisfaction. The authors conduct quantitative research using questionnaires as the  
main instrument to analyze the data received based on the procedures of Reliability Test, Exploratory  
Factor Analysis, Correlation Coefficient and Regression Model. According to the statistical findings,  
business acumen, interpersonal communication and relation management have positive impacts on  
employees’ satisfaction. These findings have led to certain recommendations for the Board of Directors  
of Sunshine Group in terms of improving employees’ satisfaction in the workplace.  
Keywords: Human Resource competencies, Employees’ satisfaction, Business Acumen, Interpersonal  
communication, Relation Management  
JEL classification: M, M12, M5, M2.  
there is negative correlation between low  
satisfaction at work and business reputation,  
turnover and customer retention (Mayhew, 2017).  
Therefore, improving employees’ satisfaction to  
achieve a higher level of employee loyalty will  
help improve operational efficiency in  
enterprises, creating competitive advantages for  
businesses in the current context.  
There have been a variety of studies  
conducted to evaluate the impacts of Human  
Resource (HR) competencies on employees’  
satisfaction because of the need to examine the  
link between these two factors. For example,  
Nikolajevaite and Sabaityte (2016) concluded that  
1. Introduction  
In an organization, it is irrefutable that  
employees’ satisfaction is an important factor that  
can possibly be correlated to the company’s  
revenues, productivity, employee turnover and  
customer satisfaction (Harter et al., 2002). Hence  
satisfying staff internally can be a strategic step  
for the enterprise to achieve organizational  
success, which can be the accomplishment of  
business goals aligned with HR strategies. On the  
contrary, workers with low satisfaction will  
possibly behave in an unpleasant and non-  
professional manner, perhaps due to job stress and  
lower productivity (McFarlin, 2019). Moreover,  
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there is a weakly positive correlation between  
“external job satisfaction” and general  
competencies; however, this conclusion seems  
quite ambiguous, as the readers may raise a  
question of which aspects of general  
competencies can have strongly positive impact  
on employees’ satisfaction and which other  
aspects have weaker ones. Therefore, the authors  
want to propose a research model containing  
certain aspects of HR competencies so that  
detailed conclusions regarding the impacts of each  
aspect of HR competencies on employees’  
satisfaction can be drawn.  
basis and in need. These deputies are also in  
charge of managing 13 main departments  
consisting of: Finance and Accounting, Planning  
and Technique, Supplies and Bidding, Sales,  
International Investment and IPO, Administration  
and HR, IT, Media, Customer Service, Design,  
Project Management, Assistance and S-Service.  
In each department, there are one Head of  
Department, one or two Deputies of Department  
depending on the amount of work or the  
requirements of assistance from the Head, and a  
certain number of employees including  
specialists, executives and interns.  
In research literature, attention paid to the  
given topic is not a great deal (Khan, et al., 2015;  
Nikolajevaite and Sabaityte, 2016), and there has  
been no study on the real estate industry in  
Vietnam before. Hence, the authors chose  
Sunshine Group (SSG), one of the most  
prosperous corporations in this industry, to  
measure the impacts of HR competencies on  
employees’ satisfaction. The objective of the  
research is to determine the impact of HR  
competencies on employees’ satisfaction. Based  
on the findings from the case study of SSG, the  
authors expect to make some recommendations,  
which will be helpful in improving HR  
competencies to increase employees’ satisfaction.  
SSG was officially established on April 13,  
2012. Formerly known as Sao Anh Duong Joint  
Stock Company, SSG is composed of 5  
companies, which invest in Sunshine Center,  
Sunshine Riverside, Sunshine Garden and  
Sunshine City. In the past, SSG launched many  
projects in Hanoi such as Sunshine Palace,  
Sunshine Garden, Sunshine Riverside with more  
than 3,000 apartments and the total investment  
was up to 8,000 billion VND. The volume of  
transactions as well as the quality of services and  
sales policies are highly appreciated by  
customers, which has created a great attraction  
and echo in the market. By the end of 2017, SSG  
has handed over two projects, Sunshine Palace  
and Sunshine Garden to customers. With strong  
financial capability and the passion and  
enthusiasm of leaders and all employees, SSG  
continued launching a series of high-end projects,  
owning luxurious positions in the capital Hanoi.  
The main business activities of SSG consist of  
investment, construction, commerce, services,  
schools and media. There are 19 Deputies of  
Manager under the direct supervision of the  
General Manager, having the duties of reporting  
tasks and business practices to him on a weekly  
2. Literature review  
2.1. Human Resource competencies  
As the emergence of Human Resource  
Management  
has  
replaced  
personnel  
management, with more attention shifted to the  
idea that HR should be seen as a competitive  
advantage of the organization (Alajmi and  
Alenezi, 2016). Thus, building up a more high-  
performing workforce has become senior leaders’  
grave concerns in modern organizations  
(Anderson and Caldwell, 2018). One of the  
strategies to encourage high performance is  
increasing HRs’ competencies with the  
centerpiece of organizational-level competencies  
(Lahti, 1999). According to Long and Ismail  
(2008), HR competency is defined as “a cluster of  
characteristics contributing to HR professionals’  
effective performance that helps an organization  
to implement successfully its business strategies  
in a competitive market” (p. 65). These  
characteristics include skills, knowledge, abilities  
and personalities which are extremely helpful for  
HR professionals to perform their capabilities.  
According to Khan et al. (2015), HR  
competencies can be divided into five main  
factors: business acumen, organizational  
architecture,  
interpersonal  
communication,  
relation management and trust management.  
According to Veliyath et al. (2012), business  
acumen is a skill through which managers can  
“acquire and leverage human, financial,  
informational, physical, and technological  
resources to accomplish the organization’s  
strategic mission”, and it helps HR professionals  
understand how strategic decisions can have  
impact on organizational performance (p. 10).  
Moreover, business acumen involves the ability to  
manage people, execute strategy, generate  
revenues, maximize assets and acquire capital to  
successfully run a business (Kaplan, 2006). The  
second factor of HR competencies is  
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Chuyên mục: Quản trị - Quản lý - TẠP CHÍ KINH TẾ & QUꢀN TRỊ KINH DOANH SỐ 18 (2021)  
organizational architecture, which is to “redesign  
the process of stable or unstable business” (Khan  
et al., 2015). The purpose of organization  
architecture is to build the departmentalization in  
every organization to avoid conflict as much as  
possible and to enhance employees’ satisfaction  
level so that employees are always willing to  
proactively perform their tasks, and as a result,  
employee relation is strengthened. Subsequently,  
interpersonal communication is a popular topic in  
many previous studies (Reich and Hershcovis,  
2011; Popescu, 2013). Hartley (1993) thought  
interpersonal communication involves in face-to-  
face meetings between two people, which is also  
known as two-way communication. In the HR  
context, this skill can be in the form of negotiation  
skills, which can probably be correlated with the  
building of employee relations, for instance,  
collective bargaining in industrial relations  
(Olotuah and Olotuah, 2016). Interpersonal  
communication can be enhanced by acquiring  
strong verbal, written, presentation, persuasion,  
negotiation and active listening skills (Beqiri,  
2018). It can positively impact employees’  
satisfaction (Wahyuni, 2016).  
Another component of HR competencies is  
relation management, which involves designing  
a customer database for employees to understand  
customers’ demographics and their needs (Khan  
et al., 2015). This practice also helps employees  
manage their relationships with customers as  
employees can meet the needs of each cohort of  
customers. Lexico (2019) defines relationship  
management as “the supervision and  
maintenance of relationships between a company  
and its external partners, especially its clients”.  
Moreover, Wong (1998) stated that the  
relationship between customers and employees  
are the foundation to realize the significance of  
customers who share value and power in the  
market. Trust has been identified as an important  
component that makes mutual gains and  
bargaining successful (Friedman, 1993), a  
prerequisite for the implementation of a  
successful organizational productivity method  
(Savage, 1982), increasing group performance  
(Klimoski and Karol, 1976) and reducing  
employee turnover (Mishra and Morrissey,  
1990) and employees’ satisfaction (Chaubey et  
al., 2017). Trust can also be an effective tool to  
make strategic decisions and in case of broken  
trust, employees will never make any  
commitments with their organizations (Galford  
and Drapeau, 2003).  
2.2. Employees’ satisfaction  
Employee satisfaction is the happiness that  
workers feel when they are satisfied with their job  
and work conditions, used as one way of  
measuring a company’s success (Cambridge  
Dictionary, 2019). According to Kandhakumar  
and Balasingh (2016, p.341), “more satisfied  
employees stimulate a chain of positive actions  
which end in an improved company  
performance”. In another piece of research, it is  
said that employees’ satisfaction influences  
employee productivity, absenteeism and retention  
(Allen and Wilburn, 2002). Moreover, Harter et  
al. (2002) concluded about the positive correlation  
between employees’ satisfaction and engagement  
and the organizational performance. Gould-  
Williams (2003) also suggested that when  
employees are satisfied and have high  
performance, the organizational performance  
would be much better. According to the model of  
Masood et al. (2014), there are five components  
of employees’ satisfaction. They are working  
conditions, pay and promotion, job safety and  
security, job training and development, and  
employee empowerment. Moreover, in the model  
constructed by Vlosky and Aguilar (2009),  
employee satisfaction may correlate with control/  
autonomy/ influence, challenge, performance  
measures, feedback, instrumentality, and  
stability/security.  
2.3. Relevant researches about the impacts of  
HR competencies on employees’ satisfaction  
Regarding the relationship between HR  
competencies and job satisfaction, Khan et al.  
(2015) did a research about the impacts of HR  
competencies on employees’ satisfaction in the  
telecom sector of Islamabad and Rawalpindi in  
Pakistan. They used data collected from  
employees of seven Pakistani telecom companies.  
The researchers decided that there are five main  
factors of HR competencies including business  
acumen, organization architect, interpersonal  
communication, relation management, and trust  
management. The overall findings of the research  
show significant relationship among HR  
competencies above with employees’ satisfaction.  
In particular, business acumen, organization  
architect, trust management have positive impact  
on employee’s satisfaction. By contrast,  
interpersonal communication and relation  
management do not affect employees’  
satisfaction. Moreover, another result in terms of  
social exchange relation indicates that social  
exchange relation has a positive influence on  
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workers’ satisfaction (Khan et al., 2015). Besides,  
Nikolajevaite and Sabaityte (2016) did the  
research: “Relationship Between Employees’  
Competencies and Job Satisfaction: British and  
Lithuanian Employees”. The study conducted  
include two groups of personalities which are  
British and Lithuanian and 67 employees took  
part in this research. The research showed that  
there were no significant differences between  
British and Lithuanian employees who evaluated  
their own general competencies themselves and  
correlation between general competencies and job  
(external and internal) satisfaction. External job  
satisfaction in the group of Lithuanians positively  
correlates with general competencies. The  
relationship is positive but very weak  
(Nikolajevaite and Sabaityte, 2016). Renyut et al.  
(2017) conducted a research about “The effect of  
organizational commitment, competence on Job  
satisfaction and employee performance in Maluku  
Governor's Office”. Employees working in 14  
local agencies in Maluku Governor’s Office are  
research objects and there are only 244 samples.  
Using quantitative methods, the research results  
show that employee competence has a positive  
and significant effect on job satisfaction. It means  
that the better the competency of employees is, the  
higher the level of job satisfaction is.  
al. (2015) concluded that only three factors of HR  
competencies out of five have positive impact on  
employees’ satisfaction. However, they did not  
figure out the rationale behind that result  
regarding why the remaining factors do not  
positively impact employees’ satisfaction.  
Therefore, the authors want to do this research  
using Khan et al.’s model to test five factors again  
in the context of SSG. Secondly, Nikolajevaite  
and Sabaityte (2016) even showed no correlation  
between competencies and employee satisfaction,  
and another general conclusion was also produced  
by Renyut et al. (2017), saying that employees’  
competence has a positive effect on employees’  
satisfaction. It is evident that after sorting and  
reading various sources of HR competencies and  
employees’ satisfaction, the authors want to come  
to  
a
more specific conclusion on HR  
competencies and employees’ satisfaction the  
context of SSG in Vietnam to fulfill the main  
purpose of this research. The authors have  
reviewed relevant knowledge in terms of five  
main factors of HR competencies including  
business acumen, organizational architecture,  
interpersonal  
communication,  
relation  
management and trust management, and  
employees’ satisfaction in order to provide some  
backgrounds of the research model below.  
3. Research Methodology  
After reviewing all relevant knowledge in  
terms of HR competencies and employees’  
satisfaction, as well as mentioning some topic-  
related researches conducted by many previous  
researchers, the author came to realize some main  
points as follows. Firstly, the research by Khan et  
3.1. Research Hypotheses  
As the aim of this study is to examine the  
impacts of HR competencies on employees’  
satisfaction, the following hypotheses are formed  
based on the research model.  
Table 1: Research Hypotheses  
Hypothesis  
Content  
H1  
H2  
H3  
H4  
H5  
Business acumen has a positive impact on employees’ satisfaction.  
Organization architecture has a positive impact on employees’ satisfaction.  
Interpersonal communication has a positive impact on employees’ satisfaction.  
Relation management has a positive impact on employees’ satisfaction.  
Trust management has a positive impact on employees’ satisfaction.  
Source: Conducted by authors, 2019  
Interpersonal  
Communication  
Organizational  
Architecture  
Relation  
Management  
Employees'  
Satisfaction  
Trust  
Management  
Business Acumen  
Figure 1. Research Model  
Source: Khan et al., 2019  
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as self-completion questionnaires (Bryman and  
Bell, 2011). This type of instrument is convenient  
for the participants as they can complete  
whenever they are ready. The questionnaires of  
this research encompass two main parts, namely  
items of HR competencies and items measuring  
employees’ satisfaction. All scales are measured  
on a five-point Liker scale ranging from (1) totally  
disagree to (5) totally agree.  
* Data collection & Analysis: The data was  
collected according to the two main methods of  
directly sending the survey to employees and  
through online channels such as email or  
Facebook. The response rate is 100% as 140 out  
of 140 questionnaires delivered to the participants  
was returned with trustworthy and usable  
responses. The response rate can be taken into  
consideration to analyze the number of  
trustworthy responses in the survey and a high  
response rate is expected to ensure sufficient  
answers for the data analysis. Data collected  
through questionnaires will be processed by SPSS  
version 20 software, encoded and cleaned, then  
carried out to test and analyze with the help of  
descriptive statistics, reliability test of Cronbach's  
Alpha scale, EFA, Correlation Coefficient  
analysis and multivariate regression.  
3.2.Research Model  
There are various studies about the impacts  
of HR competencies on employees’ satisfaction.  
However, the authors suggest a research model  
based on the study conducted by Khan et al.  
(2015). Although the conclusion is that only  
business acumen, organization architecture, trust  
management have positive impact on employee’s  
satisfaction, the authors still utilize the original  
version of the model containing five components  
of HR competencies. This is because SSG is a  
different context compared to Khan et al.’s (2015)  
research, thus different conclusions may be  
drawn. All the variables are illustrated as below:  
3.3. Research Method  
This research has adopted the quantitative  
inquiry, which is “a research strategy that  
emphasizes quantification in the collection and  
analysis of data” (Bryman, 2012, p. 35).  
According to Rasinger (2013), quantitative  
method can test hypotheses commencing with  
how many, how much and to what extent, and  
measure variables in the social science.  
* Sample: The population of this study is the  
aggregate number of employees at SSG. The  
authors decided to utilize the stratified sample  
method for this research based on the company’s  
organizational structure. This method requires a  
sample rate so that the researchers can choose a  
certain number of participants in each department,  
thus helping the researchers have employees’  
responses from all department. According to  
Gorsuch (1983), the minimum sample size for  
conducting Exploratory Factor Analysis (EFA)  
must be 5 times the total number of observed  
variables in the scales. The questionnaire of this  
study includes 28 observed variables. There are 5  
independent factors in this study, so the minimum  
sample size is 90 units. This study uses both EFA  
method and linear regression method, then the  
sample size required is 140 units. The participants  
should be full-time employees who have finished  
the 2-month probation.  
4. Research Results  
4.1. Reliability  
According to the Table 2 presenting the  
reliability test’s results, it can be confirmed that  
all 6 scales have internal consistency and are  
reliable scales. Thus, no observed variables are  
removed from the scale and the data is accepted  
for the EFA. The analysis results show that KMO  
coefficient = 0.810 (Table 9), which is > 0.5,  
showing that the use of the EFA is consistent with  
research data. Bartlett’s Test of Sphericity has  
Sig. = 0,000 < 0.05, indicating that observed  
variables are significantly correlated with  
representative factors. Moreover, all the  
communalities, as can be seen in the Table 9, are  
quite high, ranging from 0.519 to 0.804, also  
greater than 0.2, which indicates that the extracted  
components represent the variables well.  
* Instrument: Questionnaires are considered  
as the most widely used in the quantitative  
research (Rowley, 2014), and are often referred to  
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Table 2: Cronbach’s Alpha Coefficients  
No.  
Observed Variables  
Encoded  
Cronbach’s Alpha  
1
Business acumen  
BA  
0.815  
2
3
4
5
Organization architecture  
Interpersonal communication  
Relation management  
Trust management  
OA  
IC  
RM  
TM  
0.823  
0.872  
0.713  
0.683  
6
Employees’ satisfaction  
ES  
0.765  
Table 3: KMO and Bartlett’s Test  
.810  
Kaiser-Meyer-Olkin Measure of Sampling Adequacy  
Approx. Chi-Square  
1387.174  
Bartlett’s Test of Sphericity  
Df  
Sig.  
231  
.000  
Source: Conducted by authors, 2019  
The results of analyzing Total Variance  
Explained (“TVN”) show that according to  
Eigenvalues > 1, there are 5 factors extracted and  
these 5 factors will explain 67.632% of the data,  
> 50%, satisfying the mentioned condition. In the  
Rotated Component Matrix, there are 6  
components, showing that some variables are not  
reliable, as there are only five factors tested.  
Looking at the variable IC3, it can be seen that  
the difference between the largest and the second  
largest value is 0.622 – 0.558 = 0.064 < 0.3.  
Although the factor loadings of the variable IC3  
are greater than 0.5, the difference between them  
should be greater than 0.3. Therefore, the variable  
IC3 is eliminated. The author removed IC3 from  
the test, and conducted EFA again.  
According to the results from SPSS in the  
following tables, it is obvious that now KMO  
coefficient is 0.808 > 0.5, Bartlett’s Test has Sig.  
= 0.000 < 0.05, Communalities > 0.2, TVE =  
63.604% > 50% and there are 5 components in  
the Rotated Component Matrix. All the  
conditions are satisfied, so these 21 variables will  
be kept for further tests.  
Table 4: Second Test (KMO and Bartlett’s Test)  
.808  
1277.848  
Kaiser-Meyer-Olkin Measure of Sampling Adequacy  
Approx. Chi-Square  
Bartlett's Test of Sphericity  
Df  
210  
Sig.  
.000  
Source: Conducted by authors, 2019  
correlated with the factor BA (r = 0.497) and least  
correlated with the factor TM (r = 0.239). It is,  
therefore, possible to conclude these independent  
variables in the regression analysis model can  
explain the change of the dependent variable and  
test the hypotheses.  
To assess the relationship between variables  
in the suggested model, the correlation analysis  
using Pearson correlation coefficient is carried  
out. The analysis results in the Table 7 show that:  
The independent variables including BA, OA, IC,  
RM and TM are all correlated with the dependent  
variable ES. This dependent factor is most  
Table 5: Total Variance Explained (Short version)  
Extraction Sums of Squared Loadings  
Rotation Sums of Squared Loadings  
Component  
Total  
6.259  
2.518  
1.864  
1.501  
1.215  
% of Variance Cumulative %  
Total % of Variance  
Cumulative %  
14.992  
1
2
3
4
5
29.802  
11.991  
8.877  
7.145  
5.788  
29.802  
41.794  
50.671  
57.817  
63.604  
3.148  
2.891  
2.771  
2.298  
2.249  
14.992  
13.767  
13.194  
10.943  
10.709  
28.759  
41.953  
52.895  
63.604  
Source: Conducted by authors, 2019  
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Table 6: Rotated Component Matrix  
Rotated Component Matrixa  
Component  
1
2
3
4
5
IC4  
IC1  
IC2  
.817  
.775  
.756  
.748  
IC5  
BA5  
BA3  
BA4  
BA2  
BA1  
OA1  
OA2  
OA3  
OA4  
RM2  
RM1  
RM4  
RM3  
TM2  
TM1  
TM3  
TM4  
.751  
.734  
.686  
.652  
.590  
.862  
.798  
.735  
.581  
.795  
.706  
.661  
.619  
.777  
.767  
.755  
.564  
Extraction Method: Principal Component Analysis; Rotation Method: Varimax with Kaiser Normalization.  
a. Rotation converged in 6 iterations.  
Source: Conducted by authors, 2019  
factor TM (r = 0.239). It is, therefore, possible to  
conclude these independent variables in the  
regression analysis model can explain the change  
of the dependent variable and test the hypotheses  
in the research model. The analytical results also  
show that the independent variables in the model  
are correlated with each other, so it is necessary to  
check the phenomenon of multicollinearity when  
analyzing regression.  
4.2. Correlations  
The independent variables including BA  
(Business Acumen), OA (Organizational  
Architect), IC (Interpersonal Communication),  
RM (Relation Management) and TM (Trust  
Management) are all correlated with the  
dependent variable ES (Employee Satisfaction).  
This dependent factor is most correlated with the  
factor BA (r = 0.497) and least correlated with the  
Table 7: Pearson Correlation Coefficient  
BA  
1
OA  
.447**  
.000  
1
IC  
.600**  
.000  
.454**  
.000  
1
RM  
.378**  
.000  
.210**  
.013  
TM  
.181*  
.032  
.149  
.079  
.067  
.434  
.292**  
.000  
1
ES  
.497**  
.000  
.268**  
.001  
.472**  
.000  
.455**  
.000  
Pearson Correlation  
Sig. (2-tailed)  
Pearson Correlation  
Sig. (2-tailed)  
Pearson Correlation  
Sig. (2-tailed)  
BA  
OA  
IC  
.447**  
.000  
.600**  
.000  
.378**  
.000  
.181*  
.032  
.454**  
.000  
.210*  
.013  
.149  
.079  
.280**  
.001  
Pearson Correlation  
Sig. (2-tailed)  
Pearson Correlation  
Sig. (2-tailed)  
Pearson Correlation  
Sig. (2-tailed)  
.280**  
.001  
.067  
1
RM  
TM  
ES  
.292**  
.000  
.239**  
.005  
.434  
.497**  
.000  
.268**  
.001  
.472**  
.000  
.455**  
.000  
.239**  
.005  
1
**: Correlation is significant at the 0.01 level (2-tailed).  
*: Correlation is significant at the 0.05 level (2-tailed).  
Source: Conducted by authors, 2019  
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Chuyên mục: Quản trị - Quản lý - TẠP CHÍ KINH TẾ & QUꢀN TRỊ KINH DOANH SỐ 18 (2021)  
Table 8: Regression Model Summary  
Model Summary  
Adjusted R  
Square  
.356  
Std. Error of the  
Estimate  
R Square  
Durbin-Watson  
Model  
R
.616a  
.379  
.49638  
1.768  
1
Source: Conducted by authors, 2019  
the Durbin-Watson Statistics, hence (4 – dU) and  
(4 – dL) will be 2.307 and 2.443 respectively.  
Therefore, the mentioned Durbin-Watson  
coefficient is in the range of no autocorrelation.  
In the Table 9, the F coefficient is valued at  
16.352, and the significance level Sig. = 0,000 (<  
0.05), indicating that the regression model is  
consistent with the population. Thus, the  
independent variables in the model are related to  
the dependent variable ES.  
The adjusted R Square = 0.356, showing that  
the suitability of the model is 0.356. In other  
words, 35.6% of the change of the dependent  
variable ES is explained by five independent  
variables BA, OA, IC, RM and TM. The  
remaining 64.4% is due to external variables and  
random errors. Moreover, the Durbin-Watson  
coefficient is 1.768. With n = 140 and k’ (the  
number of explanatory variables) = 5, dL and dU  
will be 1.557 and 1.693 respectively according to  
Table 9: Regression ANOVA  
ANOVA  
Model  
Regression  
Sum of Squares  
20.144  
df  
5
Mean Square  
4.029  
F
Sig.  
.000  
16.352  
Residual  
Total  
33.016  
53.161  
134  
139  
.246  
1
Source: Conducted by authors, 2019  
Table 10: Regression Analysis (Short version)  
Unstandardized  
Coefficients  
Standardized  
Coefficients  
Beta  
Model  
t
Sig.  
B
Std. Error  
.309  
VIF  
(Constant)  
BA  
.880  
.188  
-.018  
.196  
.228  
.096  
2.853  
2.534  
-.338  
2.965  
3.528  
1.459  
.005  
.012  
.736  
.004  
.001  
.147  
.074  
.231  
-.027  
.263  
.269  
.105  
1.795  
1.353  
1.696  
1.251  
1.115  
OA  
IC  
RM  
TM  
.055  
1
.066  
.065  
.066  
Source: Conducted by authors, 2019  
ES = 0.231 * BA + 0.263 * IC + 0.269 * RM  
Thus, the regression equation shows a linear  
relationship between "Employee Satisfaction" with  
independent variables "Business Acumen",  
"Interpersonal Communication", and "Relation  
Management". The beta coefficients of three  
independent variables are greater than 0, indicating  
that independent variables positively affect  
employee satisfaction at 95% of confidence level.  
Hypothesis (H1): Business Acumen has a  
positive impact on employees’ satisfaction.  
The analytical results are statistically  
significant, Sig. = 0.012, with the standardized  
beta coefficient of 0.231. This independent  
variable has a positive impact on employees’  
satisfaction at the company, so the hypothesis (H1)  
is accepted.  
4.3.Regression results  
According to the Table 10, the regression  
coefficients of five factors are presented as  
follows: (1) Business Acumen (βStandardized = 0.231  
and Sig. = 0.012 < 0.05); (2) Organizational  
Architect (βStandardized = - 0.027 and Sig. = 0.736 >  
0.05);  
(3)  
Interpersonal  
Communication  
(βStandardized = 0.263 and Sig. = 0.004 < 0.05); (4)  
Relation Management (βStandardized = 0.269 and Sig.  
= 0.001 < 0.05) and (5) Trust Management  
(βStandardized = 0.105 and Sig. = 0.147 > 0.05).  
Because two out of the five factors have Sig. >  
0.05, they should be removed from the regression  
equation. Only the remaining three factors have  
positive impacts on employees’ satisfaction. The  
analytical results also show that the VIF  
coefficients of the independent variables are all  
smaller than 2, so there is no multicollinearity  
phenomenon between the independent variables.  
The regression equation with standardized  
factors after testing research hypotheses can be  
written as follows:  
Hypothesis (H2): Organizational Architect  
has a positive impact on employees’ satisfaction.  
However, the result is insignificant because  
Sig. = 0.736, and the coefficient of standardized  
beta is – 0.027. This means that this variable has  
41  
Chuyên mục: Quản trị - Quản lý - TẠP CHÍ KINH TẾ & QUꢀN TRỊ KINH DOANH SỐ 18 (2021)  
a negative impact on employees’ satisfaction.  
Therefore, the hypothesis (H2) is rejected.  
best when giving employees opportunities of  
attending extra courses or workshops of  
improving their specialization by paying the fees.  
Although employees can improve their skills and  
knowledge to some certain degree, training and  
development should still have its own role in  
teaching employees about SSG’s culture and it  
will be a channel to transit any internal  
information among departments and employees.  
About interpersonal communication and relation  
management, there is a clear gap between the  
managers and the employees at SSG, possibly  
affected by the overall corporate culture of  
Vietnamese corporations. Therefore, employee  
empowerment is still a minor concern at SSG.  
However, the social relationships are more  
tightened after work, the chances of bonding  
within Departments are higher. Therefore, the  
authors will propose some recommendations in  
terms of these three aspects of HR competencies  
so that SSG can enhance its employees’  
satisfaction to a higher level.  
Hypothesis  
(H3):  
Interpersonal  
Communication has a positive impact on  
employees’ satisfaction.  
The result is significant, Sig. = 0.004, and  
the coefficient of standardized beta is 0.263.  
Hence this independent variable has a positive  
impact on employees’ satisfaction and the  
hypothesis (H3) is accepted.  
Hypothesis (H4): Relation Management has  
a positive impact on employees’ satisfaction.  
The significance level is 0.001 and the  
standardized beta coefficient is 0.269. Therefore,  
the variable has a positive impact on employees’  
satisfaction and the hypothesis (H4) is accepted.  
This factor also has the biggest positive influence  
on the employees’ satisfaction.  
Hypothesis (H5): Trust Management has a  
positive impact on employees’ satisfaction.  
The statistical figure shown is insignificant, Sig.  
= 0.147 and the standardized beta coefficient is 0.105.  
Thus, the hypothesis is rejected although this variable  
has a positive impact on employees’ satisfaction.  
4.4. Discussion  
The quantitative results accept three out of  
five hypotheses including (H1), (H3), and (H4),  
meaning that business acumen, interpersonal  
communication and relation management have  
positive impact on employees’ satisfaction.  
Business acumen positively impact employees’  
satisfaction is also in line with Khan et al. (2015);  
Interpersonal communication has a positive  
impact on employees’ satisfaction is also  
supported by Wahyuni et al. (2016); Relation  
management positively impact employees’  
satisfaction is also mentioned in the research of  
Chaubey et al. (2017). In fact, SSG is a good  
working environment when it is located in the  
Keangnam Landmark 72, which is one of the most  
luxurious buildings in Hanoi. When entering into  
the company’s office, the guests can have a look  
at many models of the company’s real estate  
projects, giving them an imagination of SSG’s  
scale. The Board of Directors also imposed some  
policies in terms of the provision of the most  
modern facilities such as modern computers, LED  
screen, and other stationaries or air-conditioning  
to the staff. Regarding training and development,  
it is relatively problematic by virtue of the fact  
that the HR Department almost lacks training and  
development provided for employees. This is  
because HRM is not still one of the main focus of  
the enterprise. However, SSG is also trying its  
5. Recommendations  
The research findings have suggested that  
relation management be the first concern of the  
management in order to enhance employees’  
satisfaction. This issue is in relation with  
managing relationships with customers, for  
example, the “online brand communities” strategy  
mentioned by Adjei, Noble and Noble (2012).  
This strategy aims to promote brand loyalty  
among customers by focusing on training  
employees about information provided to  
customers. The example of “online brand  
communities” has led to training interventions  
that are beneficial to employees’ improvement in  
relation management skills.  
Secondly, the Board of Directors should focus  
on implementing strategies in terms of interpersonal  
communication improvement. According to  
Longest, Rakich and Darr (2000), various guidelines  
for providing better communication were presented  
such as the removal of power barrier associated with  
the transmission of understandable messages. In this  
sense, daily conversations among colleagues should  
be practiced more regularly, especially in the  
departmental  
level.  
Through  
informal  
communication, employees will be closer and  
willing to share to each other. Moreover, Kneen  
(2011) suggested that good listening from  
information  
communication  
receivers  
among  
is  
important  
employees.  
to  
The  
management should embed a culture of talking and  
sharing inside the organization with the advent of  
42  
Chuyên mục: Quản trị - Quản lý - TẠP CHÍ KINH TẾ & QUꢀN TRỊ KINH DOANH SỐ 18 (2021)  
more periodic workshops and meetings, where  
employees can voice their thoughts in a free manner.  
Lastly, business acumen should also be the  
centerpiece of the company’s developmental  
strategies with the criteria of staying updated to  
rapidly changing needs in business context (Prince,  
2008). This is because global changes such as  
economic slowdown or out-of-date traditional  
assessments can be barriers to developing HR for  
the organizations. Therefore, understanding the  
outside world is also a skill of business acumen that  
may result in leadership development, executive  
selection and recruitment programs.  
satisfaction. Especially, relation management has  
the biggest positive influence on the employees’  
satisfaction. Furthermore, the researchers also  
propose some recommendations in terms of  
improving employees’ satisfaction through  
enhancing employees’ business acumen,  
interpersonal communication and relation  
management skills. Also, certain limitations of the  
research can be identified, such as the limited  
extent to which the research findings are  
generalized in the whole real estate industry in  
Vietnam due to the involvement of SSG  
employees’  
psychology  
and  
subjective  
perceptions when they participated in the survey.  
However, further research should be conducted on  
a larger scale, with greater variability in  
participants’ differences. This means that a higher  
number of companies and employees in the real  
estate sector can be involved in the research.  
Other researchers may also make some attempts  
to explore more HR competencies with validated  
and reliable items so that a more holistic research  
model can be formed.  
6. Conclusion  
This research has used the model by Khan et  
al. (2015) to examine the impacts of HR  
competencies on employees’ satisfaction at SSG.  
Data was collected via the questionnaire given to  
140 employees at SSG, and analyzed by various  
statistical techniques. The findings show that  
among the five components of HR competencies,  
three components including business acumen,  
interpersonal communication and relation  
management have positive impact on employees’  
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Ngày nhận bài: 02/6/2021  
Ngày nhận bản sửa: 03/8/2021  
Ngày duyệt đăng: 30/9/2021  
Thông tin tác giả:  
1. Hoàng Anh Duy  
- Đơn vị công tác: Trường Đại học Ngoại Thương  
- Địa chỉ email: [email protected].vn  
2. Đỗ Xuân Hùng  
- Đơn vị công tác: Trường Đại học Ngoại Thương  
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